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Turning A Weight Snag Into A Business Sensation: Jenny Craig Inc. Is Launched
“Whoever heard of cholesterol when I first started in this business in 1959? People didn’t pay any attention to what they ate,” says Craig. “I noticed a need before it was a whole industry and in that sense, I was entrepreneurial.”

Brand Positioning Sessions = Clarity
Brand positioning sessions are important steps in providing clarity when creating a Positioning Statement. The client is asked a number of questions about what they actually do, their ideal clients, how they find them, their goals, what makes them different. It reflects goals to strive for and is the bedrock of everything going forward – the website, all design and marketing tools. Lists of words that describe the client turn into a bunch of tag lines, present both the agency and client with several options and an opportunity to collaborate on their branding. Client and agency collaboration in branding sessions brings clarity to the client as to what their positioning statement should be and how to brand it.
Confidence
Over the span of 15 years, I have run more than 40 marathons - NYC, Boston, Chicago, Berlin, Stockholm, Dublin, Quebec City and St. Louis, to name but a few. Running grants me confidence and a positive outlook on everything. Even on my worst days, I gain inner strength and personal satisfaction simply from trying. Whatever your own personal marathon, I believe that the same mind-set I use in prepping for long-distance events may speak to you as well. These are a set of values to keep in mind when you're setting out to accomplish any worthwhile goal.
Snag Some Low-hanging Keyword Fruit
Many times, we agonize over not being found on the Internet. In some of these situations, however, improving our website ranking will require more work than we realize or our expectations are unrealistic. One strategy for increasing the number of visitors to your website is to go after "low-hanging keyword fruit!" In this article, we will explore just what this fruit is and how your can grow it.

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The Anatomy of a 12-Month Link Baiting Campaign
Last February, I had a diabolical plan to become a household name in the SEO community. Here I was, a guy who has been in SEO for almost ten years and remained a relative unknown. Sure, I made a few friends here and there and have been slowly building my reputation, but who would of thought 12 months ago that I would be able to snag an interview with one of the biggest names in the SEO. And that's not me interviewing the big name, mind you... that's the big name interviewing me!

Bet Your Car
So many times during my conference calls, I ask my listeners to state their intentions. And most happily do so. But when I check back in one or two weeks, they have hit a snag or gotten off track, and the intention lies untouched. So the next time I speak to them, I ask them to bet me their car. If they don't fulfill their intention within a given time frame, I get their vehicle. See what happens next.
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