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The Law of Atrraction – Does it work?
More and more people are awakening to the concept of attracting desirable outcomes in life rather than living a life out of default. Recently, “The Secret” by Rhonda Byrne took the world by storm, even Oprah Winfrey was intrigued enough to invite her to the show. It divided people into two – believers and non-believers.

The Power of Four Understanding the Four Dimensions of Human Communications
We are often asked how we get a company or product understood in the marketplace so quickly. Easy, we build it as a brand. Yes, yes, you’ve heard Kim and I say this over and over. But just maybe “how” is the wrong question.

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Market Focus – Who will buy ?
To determine your target market, you need to decide where you want to sell, who is most likely to buy from you, when and why. It’s about rifle shot rather than buck shot.
Business Drive is Par for the Course
All golfers make bad shots, so it’s easy to see ourselves in the roles of bad-shot golfers. And, we feel the triumph of when bad-shot golfers reverse their failures and win. Winners are those who have the desire and drive to win. They brush aside the bad shots, the bad luck bounces, the wrong club choice; and they focus on winning. Is business any different?
Hitting The Bull's Eye
Somebody once said the difference between a big shot and little shot is that the big shot was the little shot who kept on shooting. There's much truth in that witticism. The reality is, no matter what our target might be, we seldom hit it on the first try unless the target is low, which means the accomplishment--and the rewards--will be insignificant.

Anger Can Hurt Your Sales
As an avid and competitive racquetball player, I get into some very heated matches with opponents from time to time. Racquetball is a very fast-paced and intense game and if you aren’t careful, your emotions can get carried away and override your ability to play smartly. How your opponent plays can have a direct affect on your emotional state. For instance, if he consistently gets in the way of your shot, you either have to take an alternate and less effective shot or call a hinder which results in a do over. If this continues throughout the game, it can get very frustrating.
Why Authors Need a Great Headshot with Tips on How to Get One
While the written word is powerful in landing a media placement, as a publicist I know that a great photo can cinch a media opportunity just as well and sometimes even faster. I’ve worked with some of the best photographers in the USA. I’ve been in dozens of studios all over the country and have been privy to their “back stage” techniques. These photographers have shot Miss America contestants, Hockey and baseball’s greatest players as well as CEOs authors, doctors, lawyers and entrepreneurs. I got the skinny directly from them on their tips for getting the best head shot possible.
Assertiveness – Why It Is Perceived To Be Difficult
This article gives a brief outlook on why most people find it difficult to be assertive – both in their professional as well as personal lives. By knowing what hinders effective assertiveness, it is possible to take the first step towards being assertive. This is different from being aggressive. The article also captures a snap shot of points to be remembered to get readers started on effective assertiveness
Snap Fitness Ranked No. 16 in the Inc.500
Snap Fitness Ranked No. 16 in the Inc.500
What is Your "Pre-Call" Routine?
Wrap your head around these six steps to a better result on the golf course and in the marketplace! The steps that you take mentally before you take the shot in sales or in golf will often play a considerable role in the result of that shot. What are you thinking? Many of you know that I am a bit of a golf nut. In fact, I am in the middle of writing a book on the 18 analogies between the profession of sales and playing golf. Recently, I read an article in GOLF magazine written by PGA Tour pro, Hunter Mahan in which he described how he “pressure-proofed” his game to make him more mentally fit for competition at the highest level. By turning to sports psychologist, Neale Smith, he developed a step-by-step “pre-shot routine” that I found to be very applicable to the preparation necessary before a sales call.

Find New Customers releases “7 Keys to B2B Marketing Success” - a new free "cheat sheet"
"Your customers are frazzled – crazy-busy. They are in endless meetings. Their To-Do Lists are overflowing.” Jill Konrath, SNAP Selling
A Game of Golf Can Help the Game of Life
To take a little literary license and paraphrase Tim J. M. Rohrer of WSOC FM 103 radio in Charlotte, North Carolina, in golf the objective is to hit each shot well and to get into position to hit the next one effectively. Tim says this is the smart way to approach a demanding game. Concentrating on hitting each shot forces the player to focus on the current shot and to forget about past mistakes. Unfortunately, in golf and in life, we do hit some “bad shots” or things just don’t go “our way.” It is important, however, that we not let a missed shot or a bad break today keep us from doing our best tomorrow.
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