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5 Tips for Writing Quick-Read Copy
Click here. Buy now. Free trial offer. The world of advertising is full of short and snappy copy promising instant gratification. After all, most prospects simply don’t have time to read thoroughly. They skim. They glance. But if you’re betting they’ll wade through long paragraphs of narrative copy, it’s time to adjust your expectations. Your copywriting must be clear, compelling, and to the point. These days, the best copy is served a-la-carte, allowing readers to sample one message here, taste another message there. Which leads us to the most important rule in writing copy that sells: Make it “digestible.” Rely on headlines, subheads, captions, and bullet points – short snippets of copy with key nuggets of messaging. Long blocks of copy tend to overwhelm readers. They snooze, you lose.

The Philosophies of Work: A Conversation with Derek Sivers of CD Baby
Derek Sivers is a stud. I thought I’d share the conversation we had at SF MusicTech Summit. Dozens of topics covered include: - Testing asssumptions vs. cheating - PR and reaching out to unreachables - Micro-testing ideas and products: from The 4-Hour Workweek to Trent Reznor - Personal outsourcing for creatives - Filling the void and creating meaning outside of the inbox and office
"The Word" According To Marshall
Marshall Goldsmith is widely considered to be the premier executive coach, more or less the inventor of the genre. We have been together on several programs, I like him immensely—and I think he does great work.
Can Using Twitter Make You More Efficient?
Improve efficiency using Twitter? Really? It's all about connections. Read and learn!

Innovative Knowledge Acquisition from Web Videos
This article showcases emerging strategies for learning through web based videos.

Click-Triggers, Content and Appealing to Emotional Impulse
Emotional triggers are the source of conversion, there is a person behind each computer monitor and mouse (aside from spiders, bots and scripts) which essentially perform three mental decisions when introduced to an ad, link or search result (1) Evaluate and Assess the Value (2) Act on the Proposed Impulse and Click it or (3) Ignore the Stimuli and Move Along.

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Need to know a little more about blogging, before you start?
Blogs / "weblogs" or blogging are the newest gift of Internet technology to people all over the world. These are updated posts, crop up entries or personalized life snippets, of mundane or bizarre in nature. For most, a "blog" is a personal, unedited, and authentic journal meant to be shared in an online community. Blog site is a place where bloggers can publish anything; his thoughts, feelings, photos, special events, experiences, comments on issues and so on. It is more of an online diary with videos, links, documents, newsletters and opinions on just about any topics you are interested.
5 Tips for Writing Quick-Read Copy
Click here. Buy now. Free trial offer. The world of advertising is full of short and snappy copy promising instant gratification. After all, most prospects simply don’t have time to read thoroughly. They skim. They glance. But if you’re betting they’ll wade through long paragraphs of narrative copy, it’s time to adjust your expectations. Your copywriting must be clear, compelling, and to the point. These days, the best copy is served a-la-carte, allowing readers to sample one message here, taste another message there. Which leads us to the most important rule in writing copy that sells: Make it “digestible.” Rely on headlines, subheads, captions, and bullet points – short snippets of copy with key nuggets of messaging. Long blocks of copy tend to overwhelm readers. They snooze, you lose.

Team Building and Team Caring
Finish this statement about "when the going gets tough....." and it is often completed with some statement like "everybody goes shopping" or everybody makes margaritas". What's your idea for when it's tough in the world? So, what happens in the workplace when there is a rough patch? Do employees shop or sip or roll up their sleeves to help each other? In the best of all possible worlds, they help each other. Or they could if they had the right road map. In Total Leadership Connections, a leadership program that absolutely puts the spotlight on interactions between individuals rather than on just how specific individuals respond, the point is driven home with snippets from the film "Cool Running". This fun film is based on a true story to point out the power of teammates who have weathered tough times and redefined success.
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