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Seven Marketing Strategies to Attract the Affluent Buyer
The affluent community has grown over 20% since the early 1990s. In the U.S. alone, luxury is a $400 billion market. Recent studies estimate that it will grow at a rate of 15% a year and will become a $1 trillion market by 2010. So how can you market your services to the affluent consumer? Here are seven marketing strategies to help you attract this smart and savvy shopper.

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Social Graph - The Next Future Overused Phrase
Get ready to start hearing “Social Graph” as frequently as you hear “Web 2.0.” The construct of the Social Graph (and its friend – Social Network) has been around for a while. Now that Facebook has stolen our minds (and help us control our friends), we all are part of a social network. Or nine. Or 721 (that’s my best guess for the number of different services that have a social network that I’m a user of.)
What Mask Are You Wearing?
Do you often feel that you have to pretend to be someone that you're not in order to fit in with a group of individuals at work or in a social setting? Do you feel like you are always having to prove yourself? What are you really proving and who are you really proving it to? What mask are you wearing?
Wellbeing from Healthy Thinking
We need to be fit mentally to perform our best and wellbeing is at the heart of that. Remember the advice on aircraft? Put on your own oxygen mask BEFORE helping others. Lok to our own wellbeing first and we have the snergy and skills to take care of our people and the business.
Succumbing to EVIL Shortcut-ish Temptations and Forgetting the “Social” In Social Media
Social media is turning marketing and public relations upside down. The rules of the game are changing and shifting, and amidst all of this wonderful, innovation-driven chaos, many get into social media without keeping a focus on the “social” in social media. How many times have you gotten onboard a social media website, went on an “adding friends” wild spree, starting sending links to these new so-called friends and wished for the best? I don’t know about you but I’ve had several attempts with different social media sites. Many failed, and some succeeded.
Social Networking: The Five Biggest Mistakes Nichepreneurs™ Make
Over half of all Americans between the ages of 15-34 consider themselves active social network users. They regularly visit well-known social networking sites, such as MySpace or Facebook, or log onto specialty social networks. While industry research tells us that television watching is declining, social network use is on the rise. The message is clear. Strategic use of social networking can help a company grow.

Social Entrepreneurship
Social Entrepreneurship There is a movement across the globe today that says solutions to society's most pressing social issues cannot be left up to the government to determine. Social entrepreneurs are business owners that decide to take on the work of engaging with social problems implementing systems that offer broad-scale change.
Crazy Talk or Clear Communication?
Most people have learned to hide their feelings. They've learned to be guarded because dropping the mask and being emotionally honest can lead to feeling vulnerable. In the heat of the moment, it can be hard to see how honesty and vulnerability might be good, how completely disarming they can be and how important they are to building trust and compassion.
Effective Marketing Tips Using Social Media
Social media is a lucrative niche, and ecommerce ventures that latch onto social networking sites to sell their products are guaranteed more returns. The competitive advantages of using social media to further your business are many and stem from a good understanding of the social web.
Too Much Marketing When Using Social Media For Marketing
Are you doing too much “marketing” when using Social Media for marketing? Maybe it’s the other way around: too much “social” in your marketing? Social Media and Social Marketing have become a boon to modern Internet Marketers, but many are finding that a balance is needed when trying to “do business” on social networks.
What IS Social Networking and why is it so beneficial for Marketers?
We now live in an age when everybody talks about Social Media and Social Networks and Social Marketing, but what IS social networking? And what makes it so attractive to home business enthusiasts and Internet Marketers? Here is the simple answer...
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