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Why it is Important to be “Social” in Social Media
The force of social media is unquestionable and here to stay. It behoves all of us that choose to interact within these communities to understand the group’s dynamics and interact accordingly. It all starts with the fundamentals and that is how you present yourself.

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Succumbing to EVIL Shortcut-ish Temptations and Forgetting the “Social” In Social Media
Social media is turning marketing and public relations upside down. The rules of the game are changing and shifting, and amidst all of this wonderful, innovation-driven chaos, many get into social media without keeping a focus on the “social” in social media. How many times have you gotten onboard a social media website, went on an “adding friends” wild spree, starting sending links to these new so-called friends and wished for the best? I don’t know about you but I’ve had several attempts with different social media sites. Many failed, and some succeeded.
Examples of Social Media
Social media can take many different forms. Popular networking site including Myspace, Facebook and LinkedIn are social mediums most commonly used for socialization and connecting. Social media has also become a tool for effective marketing.

A Case for Traditional Websites
Getting involved in social media is a great marketing tactic to add to the overall strategy, plus engage with clients and your community. However, it's not a good idea to completely replace a traditional website with all social media, all the time. One, your public still needs a place to easily find basic information about your company and products or services. Think of your site as home base and integrate social media with it. Two, this approach is confusing to the visitor and defies all the basics of usability and conversion.
Twitter Domination Key Points - How to Leverage Your Time on Twitter
I thought this info would be helpful to you since Twitter has become an amazing cutting edge social media site with over 1 million users including famous people like Oprah and President Obama who enjoy using it for free exposure. All of us can benefit from the use of this very fun exciting social media site to help explode and to get much exposure for our businesses.
Integrating Social Media into Website Strategy - Part I
At what time should a company develop their website strategy? When participating in social media or does an updated/new site lead to social media participation? In this article I outline still important, ‘back to basic marketing’ questions; website strategy for web 3.0; tips on how to integrate social media into your site; and ideas on how to include social media in the overall marketing plan.
Developing a Social Media Presence on Facebook - Is It for Your Nonprofit Organization?
Today, there is quite a bit of buzz about social media, what it is, and whether or not you should develop a social media presence. And, you have probably heard about a variety of social media sites, such as MySpace, Linked In, Twitter, and Facebook. Because the number of social media sites can be overwhelming, this article's focus is on using Facebook, as a tool in your social media campaign.
Social Media Gains Momentum for B2B Marketers
According to a recent Business.com study, • B2B marketers most often turn to social media for Web site traffic (77%) lead generation (67%) and improved search results (57%) • B2B marketers using specific metrics are seeing positive impact in the form of search optimization • Significant differences exist seen a positive impact in their social-to-search usage between those who have seen a positive impact in their social media efforts on search (The Best) and those who are not measuring, (The Rest). • The Best use social media techniques to enhance their paid search marketing efforts 67% more often than The Rest • 74% of marketers in The Best have seen an increase in Web site traffic since the inception of their social media program

Effective Using Social Media of LinkedIn the 5 Top Dos and Do Nots
If you use the social media site of LinkedIn as a marketing strategy, you may find these top 5 do and do nots of interest. Social media can grow your business, but can also hurt it if you are not careful.

How to Navigate the Internet Marketing Map
Despite what a lot of people say, social media isn't the be-all and end-all of your on-line presence. Instead, focus on a good Web site, tools to demonstrate your authority, and then use social media for building your reputation.
Social Media and PR Firms: The Cost of Expertise
Developing a strategic social media program that will build a business involves costs and expertise. Social media is typically deemed as “earned” media, but that’s a long-term goal. Managing a social media program is time intensive and can be expensive; there are lots of hard costs involved. Social media encompasses creative, media, technology and public relations. Most all PR agencies are deep-seated in social media. Will they take completely take over the discipline? There are few true full-service social media firms, and they have an advantage.
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