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social relevance Tagged Articles



Is Restaurant Marketing Broken?
Is restaurant marketing broken? - Yes. What exactly is it that’s broken?

Other social relevance Related Articles

Winning New Clients: Move from One Industry to Another
At the moment, your most compelling story may be relevant to only one sector or application. You risk diluting the impact of your story by watering it down to a generic benefit like cost containment. Often an industry perceives its challenges as unique to their particular circumstances. You may see your relevance more broadly, but remember, relevance is in the eye of the beholder
The True 4 P’s of B2B Marketing for CEOs
As a service company there is a need out there in the market for the offering you have. You must align your offering with that need to be in the game. But once you are in the game, relevance is what is going to win it for you. Achieving relevance over all comers in your customer’s eyes is going to come down to how well you have understood their need in the first place. So start here. Because if you don’t do a good job of understanding the customer’s need you quickly will fall down on your face when you try and make a unique promise that clearly demonstrates how you can service that need better than alternatives.
Social Graph - The Next Future Overused Phrase
Get ready to start hearing “Social Graph” as frequently as you hear “Web 2.0.” The construct of the Social Graph (and its friend – Social Network) has been around for a while. Now that Facebook has stolen our minds (and help us control our friends), we all are part of a social network. Or nine. Or 721 (that’s my best guess for the number of different services that have a social network that I’m a user of.)
SEO Basics
Sometimes SEO is all about the basics, particularly in regard to search engine rankings. Relationships are important, such as the relationship between contextually relevant content and someone who really enjoys reading it. This relationship is the basis of relevance and relevance is the core function of search engines and how they rank documents in their index.
Social Networking: The Five Biggest Mistakes Nichepreneurs™ Make
Over half of all Americans between the ages of 15-34 consider themselves active social network users. They regularly visit well-known social networking sites, such as MySpace or Facebook, or log onto specialty social networks. While industry research tells us that television watching is declining, social network use is on the rise. The message is clear. Strategic use of social networking can help a company grow.

SMEs - my PhD topic and African context
A brief overview of my PhD topic and its relevance to this blog.
Tips for Making Google Crawl Your Blog More Often
There are literally thousands upon thousands of blogs on the internet. There are blogs about every niche imaginable. As such, there is a great deal of competition out there. Bloggers all have a variety of techniques they use to obtain traffic. However, most people agree that nothing beats organic, natural, search engine traffic. Blogs and web pages are picked up regularly by Google and ranked in order of relevance. Google crawls some blogs more quickly than others, depending on relevance, backlinks, etc. The pages that are indexed quickly referred to as “authority” pages. If you want your blog to be indexed quickly, you need to increase its relevancy and value.
Predictions for Digital Advertising in 2011
As consumer use of social media spiked in 2010, enter the Big 3 with retooled advertising features, suggests Mike Farrell with aspenIbiz. Read this short post to learn the key Digital Advertising predictions for 2011 as Web 2.0 is providing more consumer touch points to improve the targeting and relevance of online advertising for your Main Street business.
Legal Marketing: 10 tips to create a law firm blog for new business
Your law firm’s blog can make new business easier, not harder, and will help you to better understand how digital and social media marketing works. You hear everyone talking about blogging and social media, but you don’t understand the relevance for your law firm.
What IS Social Networking and why is it so beneficial for Marketers?
We now live in an age when everybody talks about Social Media and Social Networks and Social Marketing, but what IS social networking? And what makes it so attractive to home business enthusiasts and Internet Marketers? Here is the simple answer...
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