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why we do what we do
An overview of the key factors underlying the causality of human emotion and conduct.

Other social science research Related Articles

The Einstein Factor in Leading Science Based Projects Part 1
When asked if the people, practices and techniques required to lead science research projects are different from those in the general population, the answer is not just YES, but a resounding DUH!

The Einstein Factor in Leading Science Based Projects - Part 2
When asked if the people, practices and techniques required to lead science research projects are different from those in the general population, the answer is not just YES, but a resounding DUH!

Social Networking: The Five Biggest Mistakes Nichepreneurs™ Make
Over half of all Americans between the ages of 15-34 consider themselves active social network users. They regularly visit well-known social networking sites, such as MySpace or Facebook, or log onto specialty social networks. While industry research tells us that television watching is declining, social network use is on the rise. The message is clear. Strategic use of social networking can help a company grow.

How to Build Quality Financial Projections
“Financial projections are part art and part science”. So what does that mean? It means that you won’t know how to do them until you have done them. Sure there are some things you can estimate based on your knowledge and experience with a particular type of business, but the rest has to come from research. And, that research, is part of the overall business plan. Find out how to get them done in this article.

Get & Be Happy! The Art and Science of Happiness!
I am blessed to be part of a creative community dedicated to the art and science of happiness. If you're raising an eyebrow that happiness is now a science worthy of our attention...hmm...consider the following research and statistics. After you look at the hard facts, we will give you 5 simple soft touches to get and be happy.

BOOK REVIEW: Drive: The Surprising Truth About What Motivates Us (By Daniel H. Pink, Riverhead Books, 2009, ISBN# 978-1-59448-884-9)
In his new book Dan Pink (1) consolidates some major social science research around human motivation into clear, straightforward discoveries and (2) challenges the current thinking and practice in the vast majority of our organizations. Employees in the more complex, knowledge-based jobs of the emerging post modern economy do not respond well to "carrot & stick" forms of motivation (Pink refers to this as "Motivation 2.0"). Rather, they are propelled to deliver superior performance by three principal motivators: Autonomy, Mastery and Purpose. ("Motivation 3.0").

The Science of Selling - Rules versus Data
Regular readers know that I like to talk about the science of selling. I don't mean the science of the sales process, strategy and tactics, as much as the science of research, data and proof. There is a science to selling but a more appropriate name for it would be the rules of selling. In Baseball, the rules dictate what you do, when you do it and how it should be done. In Selling, the rules accomplish the same thing.

The Basics of Keyword Research
Keyword research is as much an art as it is a science. The search engines have very complicated processes for determining which web pages show up in search results, and in what order. Although most of the inner workings of the search engines are not made public, it’s generally accepted that one of the irrefutable truths for search engine success is the importance of keyword research. And despite different viewpoints, keyword research and the whole keyword optimization process, is a skill that anyone can learn. But, again, you’ve got to be willing to do the work.

And She Called on Robin ...
In Intuition, a stunning novel about the politics of science by Allegra Goodman, "Marion," see below, is the head of a department where some powerful research is being conducted.

Social Media Complaints Are Rare But How Should You Deal With Them When They Occur?
Although following a brand on social networks like Facebook or Twitter is now commonplace across the world, last week it was widely reported that very few customers make complaints to these companies through the social channels that are available. According to the research by the IAB and Lightspeed Research, just 2% complain via Twitter and 7% via Facebook but Punch Communications, which advises on and executes social media strategies for businesses, believes this small number can potentially be very damaging. Here are some suggestions on how to deal with complaints via Facebook.

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