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Tips On Writing With Personality
There has been a major shift in how people buy things and relate to companies in the past 3 years and this trend is brilliant for small business. The trend is away from ‘buying a brand” to “buying the person behind the brand”. We have been disillusioned by big business – so now we are looking to know the faces behind the names of the brand. We want to know their personalities, what makes them tick and can we trust them to do what they say they will.

Other societal trend Related Articles

A New Trend in Web Marketing Capturing the Attention of the Novice Web User
In our work as usability consultants we have seen an interesting trend on the Web. This trend has to do with the increase in novice users learning to get their needs met via the Internet. These users have decided they finally need to go online to get information or buy products and services. The novice user has found that there is now enough benefit to the Internet that they should take the time and energy to get out of their comfort zone and get online.

A Silver Century Is Colouring Our Labour Markets
We are on the cusp of a huge change and yet only a few can see it. According to The Conference Board of Canada’s most recent research finding, “A rising proportion of old and “very old” (those 80 years of age or more) citizens will be the defining demographic trend in most countries. A second trend, the rapid fall in fertility rates, will create societies with fewer young people. In Western countries, the labour surplus of the last quarter of the 20th century will become history in the first quarter of the next century.” Indeed, the 21st century will be the silver century worldwide.

Tips On Writing With Personality
There has been a major shift in how people buy things and relate to companies in the past 3 years and this trend is brilliant for small business. The trend is away from ‘buying a brand” to “buying the person behind the brand”. We have been disillusioned by big business – so now we are looking to know the faces behind the names of the brand. We want to know their personalities, what makes them tick and can we trust them to do what they say they will.

Change
Change can be good for you. In today's world of societal and corporate change, job security is a thing of the past. While we must face the fact that change is inevitable, we should also realize that many changes are positive and benefit both individuals and businesses.
Are You Rude on The Internet? It Can Hurt Your Business.
I don’t know about you but I’ve noticed a disturbing trend occurring both on the Internet and in real life. The trend is rudeness. I watched a taping of Oprah tonight (see the CNN breakdown of this show here) that enlightened me to a book, a doctor and a quote that made the light bulbs go off. Dr. PM Forni wrote a book called, “Choosing Civility: The Twenty-Five Rules of Considerate Conduct” and although I have not read it yet, you bet it will be in my next book store purchase.

The Decline in Trust & Confidence in Leadership
We are wintnessing an alarming trend of public distrust and disrepect of leadership. This trend can have significant consequences on the future as it is our leaders that we look to for vision and hope and guidance. Without faith in leaders where do we go? How do we restore trust & confidence back into this once revered profession? Join LiftOFF Leadership in discussions of a leadership renaissance.
You Could Be One Of The "Wealthy"
The eerily-accurate economic and societal prophecies of Ayn Rand's "Atlas Shrugged" are coming true all around us, more and more each day. The liberal "statists," patient in their progressive plan to take over America and the global economy through "evolution" instead of "revolution," now have real control of the essential U.S. institutions... and they're coming for your money. But if enough of us resist the temptation to let them "take care" of us, we can keep them from taking control of us.

The Opinion that Counts
We always live up to the expectations that we have for our lives. Sometimes, these expectations are those we have of ourselves, but too often these are expectations that we allow other people to place upon us. If we're not careful, we can find ourselves winning someone else's battle while we lose our own war. For years, societal pressure and the media have encouraged us to keep up with the Joneses. Unless your last name is Jones, there is no practical or logical reason you should set your standards based on theirs.

Consumers Worldwide Demand More CSR
Consumers are demanding a higher level of responsibility by companies in dealing with societal issues.
Coaching Training Part 1: Why You Can't Manage Your Way to Growth
Throughout history, leadership approaches have reflected the advancement of different industries as well as societal changes. Simply stated, as the world changes, so does the way in which we must manage, lead and coach people. This is the first of a three part series.
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