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Lesson #1: Beginning as a Beginner is Okay
The tremendous success of the Subway chain is a testament to the fact that you do not need to know everything about the business before you open up shop. When DeLuca first got into the sandwich-making business, he was doing two things he had never done before; not only had he never ran a business, but he had never even made a submarine sandwich before.

Fred DeLuca Quotes
Fred DeLuca Quotes
DNA BRANDS INC., F/K/A/ DNA Beverage Corporation Fires up 'Start Your Engines' Publicity Program
When 'great tast' is in your DNA, you want to blast that message out to the beverage world
Lesson #3: Learn The Industry From The Ground Up
To this day, Fox still keeps a copy of his 1952 driving logbook in his office. It is a reminder of the days when he used to cart coal in the winter and soda in the summer around in the back of his used truck. That is, until he was 30 years old and “had six kids and 60 trucks.”
Is It Time You Protired?
David Oliver looks at this increasingly popular approach to lifestyle balance and quality of life
Three Types of Marketing Your Small Business Needs to Grow
When it comes to marketing and advertising your small business, you need to focus on more than just attracting new customers or clients. In fact, that’s the most expensive and difficult way to grow your business. Instead try using a mix of these three types of marketing tactics to get new clients and keep them coming back for more…

How To Earn A Living From The Comfort Of Your Own Home
Whether it be to avoid the daily commute, save money on office space rental or adding some extra time with your family, working from home definitely has its benefits and this article explores them in greater detail.

Other soda Related Articles

Selling the Customer What the Customer Needs Not What You Want
I’d like to tell you a little story about Sam, an old acquaintance of mine. The first time I met Sam I had stopped in his little general store while passing through town to buy some soda for my long car ride back home. His was the only store in this very small rural town and he did a sizable amount of business. As I walked down one of the aisles to get to the refrigerated coolers in the back where they kept the soda, I couldn't help but notice that the shelves were loaded with containers of salt for sale. There were salt containers from the front of the aisle to the back, from top to bottom, and on both sides of the aisle. I couldn't believe it, an entire aisle dedicated to just salt.
"Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers" by Lisa Johnson
Learn how to turn your business into a breakaway brand like Facebook.com, Jones Soda or VocationVacations by using as many cravings of the Connected Generation as possible! Rating: 4/5
Tanzania on a mission to wipe out Kenya’s flamingoes
Kenya’s multi-billion shillings tourism industry faces major test as Tanzanian authorities plan a soda ash project that could eliminate the flamingos in the region.
Soda Vending Machine = Energy Hog
If you are paying the power bill for a soda dispenser, you might be surprised to learn they use more than four times the energy of a standard home refrigerator.

A Day In The Life Of A Mixstirs Franchisee
Smoothie businesses are growing increasingly popular these days as many Americans are seeking out health and tasty alternatives to soda and milkshakes. Mixstirs is one of the most exciting and unique new smoothie franchises available, and here's an in-depth look at Mixstirs and what it's like to be a franchisee with them.
Jonesing for a Jones: Van Stolk’s Company Goes Global
Sitting on a shelf just outside van Stolk’s office were two two-litre jugs of Sam’s Choice soda from Wal-Mart. “They’re there so that every day, as I walk past, I’m reminded of what I don’t want to be,” he said.

Chewing Off a Piece of Success: Wrigley’s Gum Starts to Taste Even Sweeter
He had tried selling soap, and he had tried selling baking powder, but it was not until Wrigley Jr. started offering two free packages of chewing gum with each baking soda purchase that he realized he had stumbled upon the winning product. With the gum even more popular than his first two products combined, Wrigley Jr. launched Wrigley Chewing Gum in 1892 with a mission to bring chewing gum to the masses.
Lesson #3: Learn The Industry From The Ground Up
To this day, Fox still keeps a copy of his 1952 driving logbook in his office. It is a reminder of the days when he used to cart coal in the winter and soda in the summer around in the back of his used truck. That is, until he was 30 years old and “had six kids and 60 trucks.”
Health Habits: Can The Pop
I bet you didn't know that there's a "Morbidity And Mortality Weekly Report." Well, there is, and in an edition of the report this June readers got more statistics on how hard soda pop is on your body....
Richard Samuel Reynolds, Reynolds Metals
Who has never had soda from a can, or used tin foil in cooking? This was my inspiration of reseaching the internet and writing about Richard Reynolds of Reynolds Metals fame for Mazon Associates, Inc.'s October 2011 newsletter, Building Bridges. I hope you enjoy reading this short article.
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