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'Twas the Night before Christmas
The holidays are a reminder, as the year transitions, that we, too are always in transition. The Spirit of the holidays can remind us that the joy of the season arises only from within.

Other soft cloth Related Articles

Lesson #1: Make Your Marketing Message Memorable
Before Candler took over Coca-Cola operations, Pemberton had been doing business on a small scale. He ran a local company with a local customer base and had little chances of growing it much larger at the rate he was going. His only promotional effort was an oil cloth with the sign “Drink Coca-Cola” that hung on a local drugstore. Candler, however, knew that there were billions more thirsty people out there; he just needed to find a way to reach them. It was through a strategy of aggressive and memorable marketing, initiated by Candler but one which continues to this day, that Coca-Cola became the billion dollar company it is today.

The Importance of Soft Skills in Business
What are soft skills? Why do they matter? How can you develop yours and improve your work?
Struggle If You Must During Career Transition, But Why Should You?
To advance forward is to advance to new perspectives by developing new competencies in both soft and hard skills. What is meant by soft and hard skills? I see the hard skills as those that are produced. They are measurable, quantifiable and can be observed outside of self. They have empirical evidence. For example, when a client of mine has a goal to make a career transition into another field of interest and she/he has succeeded, it is obvious to everyone who is familiar with him/her. It is measurable in that the client did break away from one profession and moved into another, which could be seen by others.

Soft Skills, Hard Numbers
Leaders know they need the "soft" skills but the book-keepers require "justification" for the results. However, in this "soft" economy with reduced staff, every conversation contributes to the "bottom line".
Leading Up by Example
In my work with leaders across the country, I frequently run into a perplexing question. When working with management layers in the middle, I will frequently hear, “Bob this is great stuff on building trust. I am anxious to build the kind of environment you describe. I have only one problem, my ogre boss does not go for the soft stuff, so I am stuck.” My advice is twofold. First, there is nothing soft about building trust. It is a hard-edged measure that has more power than any other business variable to impact performance. The skills needed to build trust are not “touchy feely,” they are pragmatic, concrete behavioral actions that can be taught and learned. Second, you are not “stuck” even if your boss is a dyed-in-the-wool curmudgeon with negative Emotional Intelligence; it does not prevent you from leading by example.
Be a Change Management Rocket Scientist
When you get down to it, change management is a pretty “soft science” – a combination of ideas from organizational psychology, sociology, cultural anthropology (and some other things ending in “ology” that I can’t remember). This, however, does not impress our friends in the “hard sciences” (engineers, chemists, physicists and other things not ending in “ology”). These guys become suspicious if you talk to them about things you can’t put in a test tube. “Show me the empirical evidence” they say when you talk to them about the soft-side of organizational change. “I want to see the data” or “give me the formula”. This is when a change manager turns into a rocket scientist and pulls out their secret scientific weapon the CHANGE EQUATION!

Soft Skills Training
It is often argued that the education of hard skills is becoming more prevalent in schools and, as such, graduates are coming out more skilled than ever. Hard skills relate to abilities that are testable, such as typing or mathematical skills. Unfortunately, soft skills are often neglected and today’s grads find themselves incredibly skilled but unable to practically implement what they’ve learned. Soft skills relate to teamwork and interpersonal skills.
What is Successful Marketing Without the Push?
The new Marketing 101 teaches the art of the soft sell, or rather, serving and not selling.
How Do Your Soft Skills Measure Up?
An introduction of the concept of soft skills, what they are, why they are important, and how to start figuring out yours.
A 'SOFT YET FIRM' Message to Forcefully Impact a 'BAD ATTITUDE'
So Many Times we believe in applying Brute Force (in physical or verbal terms) to correct someone's bad manners, or worse, invasive or intrusive behavior. 'BAD ATTITUDE' is one such verbal weapon - a brutal shattering of the offender. Especially when it is the Young who are the 'culprits. But what if the real powerful 'change agent' in such cases is neither the Hard Line nor the overly 'Soft' line? I mean, a careful balancing of both the soft and the firm in a nuanced message? Try it! Miracles may occur....
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