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Open For Business: Wendy’s Takes Off
In early 1969, Thomas was sitting in the steam room of the Columbus Athletic Club with his friend Len Immke, sharing with him his restaurant ideas. After finding the Club’s dining room closed, Immke commented on how difficult it was to find a good lunch downtown and suggested that Thomas open his own restaurant in one of Immke’s buildings. On November 15, 1969, Thomas did just that and opened the first Wendy’s Old Fashioned Hamburgers in Columbus, Ohio to a packed grand opening.

Walt Disney World
In the Frommer’s Unofficial Guide to Walt Disney World, author Bob Sehlinger says, “When it comes to Walt Disney World you either need a plan or a frontal lobotomy.” Indeed, as huge a complex of theme parks as Walt Disney World is, without adequate research, there are undoubtedly many things that would never be noticed or uncovered by the public. From what goes on in the ‘backstage’ areas of Walt Disney World to the number of ghosts that ‘live’ in the Haunted Mansion, Walt Disney World trivia is the subject of much eager discussion.

Sorry About the Understatement!
In a recent Post, I recalled a story from Maryann Keller's Rude Awakening: The Rise, Fall, and Struggle for Recovery of General Motors about the extreme deference paid to GM middle managers. I did it from memory, but ordered the book anyway. I got the stocked refrigerator and the torn-out hotel room wall part right (mostly—it was soft drinks, not beer), but had forgotten the story that preceded it—which made my little vignette small change by comparison. An exec reported this to Ms Keller about a not-atypical incident that marked his more junior days as a GM staffer:
The Australian Trucking Magnate: The Early Years of Lindsay Fox
As of 2009, Lindsay Edward Fox was the 10th richest person in Australia, with a net worth of almost AU$1.5 billion. What started as a one-man operation driving a truck to deliver soft drinks slowly ballooned into the largest private supply chain solution company in Asia-Pacific. But it was not an easy road for Fox, who had to overcome an abusive father, high school expulsion, and more on his rise to the top.

Workplace Ladder Fuel
Maybe you received the email offering cash in exchange for testing the Microsoft/AOL email tracking system. Or you heard that theaters were using subliminal advertising to increase sales of popcorn and soft drinks. Maybe it was the "buy one, get one free" Porsche promotion that caught your attention, or the warning that reusing plastic water bottles is unhealthy since components breakdown and are ingested.

Enhancing Web Effectiveness With Audio Sound Design
The average person is exposed to an assault of stimuli each and every moment of our waking day. Some of this stimulus catches our attention, but much is filtered out as extraneous, useless, or unimportant. This filtering is our way of handling the constant barrage of information we endure. As marketers it is our job to cut through all the meaningless, random white noise of life and penetrate the consciousness of our targeted audience with our marketing messages.
The Bristol Blue Dragons
Dragons Dens and Apprentice style situations are becoming more and more commonplace in business. Clive Hook looks at how he has used them, with great success.
Profit From The Energy Drink Trend With A Franchise Business
There are energy drink opportunities for the hopeful businessperson, and those opportunities are franchises. If you want to profit from the growing energy drink trend, here are a few franchise business options that can get you into this still-growing industry.

Other soft drinks Related Articles

Become an SEO Bartender
It's Friday before Labor Day weekend and I'm thinking about preparing mixed drinks and SEO at the same time.

Sorry About the Understatement!
In a recent Post, I recalled a story from Maryann Keller's Rude Awakening: The Rise, Fall, and Struggle for Recovery of General Motors about the extreme deference paid to GM middle managers. I did it from memory, but ordered the book anyway. I got the stocked refrigerator and the torn-out hotel room wall part right (mostly—it was soft drinks, not beer), but had forgotten the story that preceded it—which made my little vignette small change by comparison. An exec reported this to Ms Keller about a not-atypical incident that marked his more junior days as a GM staffer:
Workplace Ladder Fuel
Maybe you received the email offering cash in exchange for testing the Microsoft/AOL email tracking system. Or you heard that theaters were using subliminal advertising to increase sales of popcorn and soft drinks. Maybe it was the "buy one, get one free" Porsche promotion that caught your attention, or the warning that reusing plastic water bottles is unhealthy since components breakdown and are ingested.

Struggle If You Must During Career Transition, But Why Should You?
To advance forward is to advance to new perspectives by developing new competencies in both soft and hard skills. What is meant by soft and hard skills? I see the hard skills as those that are produced. They are measurable, quantifiable and can be observed outside of self. They have empirical evidence. For example, when a client of mine has a goal to make a career transition into another field of interest and she/he has succeeded, it is obvious to everyone who is familiar with him/her. It is measurable in that the client did break away from one profession and moved into another, which could be seen by others.

Soft Skills, Hard Numbers
Leaders know they need the "soft" skills but the book-keepers require "justification" for the results. However, in this "soft" economy with reduced staff, every conversation contributes to the "bottom line".
Be a Change Management Rocket Scientist
When you get down to it, change management is a pretty “soft science” – a combination of ideas from organizational psychology, sociology, cultural anthropology (and some other things ending in “ology” that I can’t remember). This, however, does not impress our friends in the “hard sciences” (engineers, chemists, physicists and other things not ending in “ology”). These guys become suspicious if you talk to them about things you can’t put in a test tube. “Show me the empirical evidence” they say when you talk to them about the soft-side of organizational change. “I want to see the data” or “give me the formula”. This is when a change manager turns into a rocket scientist and pulls out their secret scientific weapon the CHANGE EQUATION!

Soft Skills Training
It is often argued that the education of hard skills is becoming more prevalent in schools and, as such, graduates are coming out more skilled than ever. Hard skills relate to abilities that are testable, such as typing or mathematical skills. Unfortunately, soft skills are often neglected and today’s grads find themselves incredibly skilled but unable to practically implement what they’ve learned. Soft skills relate to teamwork and interpersonal skills.
The Australian Trucking Magnate: The Early Years of Lindsay Fox
As of 2009, Lindsay Edward Fox was the 10th richest person in Australia, with a net worth of almost AU$1.5 billion. What started as a one-man operation driving a truck to deliver soft drinks slowly ballooned into the largest private supply chain solution company in Asia-Pacific. But it was not an easy road for Fox, who had to overcome an abusive father, high school expulsion, and more on his rise to the top.

What Happened To Your Energy?
An entire market has sprung up around that "two-thirty tired" feeling you have when your personal energy is low. Some of the all-natural supplement drinks, particularly liquid nutraceuticals that include real-food extracts (and not much caffeine), are helpful. But the high-sugar, high-caffeine "buzz" drinks can hurt you. You'd be better off with an overall healthy lifestyle....
A 'SOFT YET FIRM' Message to Forcefully Impact a 'BAD ATTITUDE'
So Many Times we believe in applying Brute Force (in physical or verbal terms) to correct someone's bad manners, or worse, invasive or intrusive behavior. 'BAD ATTITUDE' is one such verbal weapon - a brutal shattering of the offender. Especially when it is the Young who are the 'culprits. But what if the real powerful 'change agent' in such cases is neither the Hard Line nor the overly 'Soft' line? I mean, a careful balancing of both the soft and the firm in a nuanced message? Try it! Miracles may occur....
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