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A Quick Public Relations Media Review
A quick overview on how to pitch the various media outlets.

Other soft news Related Articles

More Strategic PR Advice From Your PR Doctor
Did you ever wonder why your news release never resulted in an article or story in the media to which it was sent? Or did you ever wonder if the release was ever read? Do you know why some news releases always get tossed into the wastebasket? Your strategic thinking business coach shares the following tips for your news releases that will help get them on the news desk instead of in the news wastebasket.

Fire Steve Ballmer. Or hire SuperNanny. Or Both.
Is no news good news? Most people expected something on the MSFT/YHOO front over the weekend, and such folks are generally reading the absence of information as bad news.
Struggle If You Must During Career Transition, But Why Should You?
To advance forward is to advance to new perspectives by developing new competencies in both soft and hard skills. What is meant by soft and hard skills? I see the hard skills as those that are produced. They are measurable, quantifiable and can be observed outside of self. They have empirical evidence. For example, when a client of mine has a goal to make a career transition into another field of interest and she/he has succeeded, it is obvious to everyone who is familiar with him/her. It is measurable in that the client did break away from one profession and moved into another, which could be seen by others.

Staying Current and Adjusting in the Retail Business
In the not too long ago past there were three main sources of live news; TV, newspaper and the radio. This older format allowed people to either look at or not look at what was being presented by the media. Nowadays, there are countless sources of live news, thanks to the Internet. So, with so many sources of news, I select only the subject matter I am interested in and sources that I find to be accurate; hence "selectively". It is obvious that we are in an economic crisis, which is old news. But it wasn't old news back in September or October of 2008. I knew that the economy was being steered into a storm, like nothing I had ever seen before.

Soft Skills, Hard Numbers
Leaders know they need the "soft" skills but the book-keepers require "justification" for the results. However, in this "soft" economy with reduced staff, every conversation contributes to the "bottom line".
Three secrets of how to use press releases to promote your business or web site.
News releases are no longer for the news. Press releases and news announcements now serve many different functions in addition to being source material for journalists to write about. But you don't need big news - little stories are also valuable. Yes, it is good to have BIG news that will motivate a writer, editor or journalist to write about your company, product or service, but that is no longer the only reason to create a press release. You don't need big news - just a good hook. Whether or not you use a public relations agency or do it yourself, here are three good reasons why you should try to write and distribute at least one press release every month.

Soft Skills Training
It is often argued that the education of hard skills is becoming more prevalent in schools and, as such, graduates are coming out more skilled than ever. Hard skills relate to abilities that are testable, such as typing or mathematical skills. Unfortunately, soft skills are often neglected and today’s grads find themselves incredibly skilled but unable to practically implement what they’ve learned. Soft skills relate to teamwork and interpersonal skills.
News Releases: Writing to Get Noticed
News releases are a great way to gain visibility. The very concept of what constitutes news has changed and this article will show you how to create and distribute news releases effectively for today's media environment, with tips on how to develop news release topics.

Don't Become a Digital Dinosaur
Today's Internet means amateurs have more power than ever before. This is good news and bad news. The good news is that anybody can have their say. But the bad news is that anybody can have their say! If you still want to be "The Go To Guy/Gal" in your area of expertise, you'd better be out there, making a contribution. You can bet your life somebody is else doing it - on your turf, to your clients, in your market.
A 'SOFT YET FIRM' Message to Forcefully Impact a 'BAD ATTITUDE'
So Many Times we believe in applying Brute Force (in physical or verbal terms) to correct someone's bad manners, or worse, invasive or intrusive behavior. 'BAD ATTITUDE' is one such verbal weapon - a brutal shattering of the offender. Especially when it is the Young who are the 'culprits. But what if the real powerful 'change agent' in such cases is neither the Hard Line nor the overly 'Soft' line? I mean, a careful balancing of both the soft and the firm in a nuanced message? Try it! Miracles may occur....
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