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Is Now a Wise Time to be Buying Your New Franchise Business?
Are you thinking about buying into a franchise business? What are some of the advantages and disadvantages to look at in this business model? Here I analyze a particular franchise business which is fairly common around the world.
Use Your Summer Vacation to Start Working at What You Love
Summertime may not be the endless carefree season it was when you were a kid, but it's still a great time to jumpstart your dream of working at what you love. Here are three ways to use your summer vacation to grow a dream...

Other soft serve ice cream Related Articles

Ice Cream Kings: Ben Cohen and Jerry Greenfield are Born
“I scream, you scream, we all scream for ice cream,” proclaims Jerry Greenfield, co-founder of one of the most popular brands of ice cream in the U.S. Indeed, the success of Ben & Jerry’s since its launch almost thirty years ago seems to support his claim. From the $5 correspondence course in ice cream making Greenfield and his partner Ben Cohen took from the Pennsylvania State University in 1978, to being named “U.S. Small Business Persons of the Year” by President Reagan in 1988, the childhood friends not only achieved tremendous success, but they did so on their own terms.

The Inside Scoop: How Ben & Jerry’s Achieved Success
They turned their $5 for an ice cream making course into a successful multimillion dollar business, and they had a lot of fun in the process. But, Ben & Jerry’s isn’t just about the delicious ice cream. From taking a stand against nuclear weapons to discussing America politics and corporate social responsibility, founders Cohen and Greenfield are taking the vision for their business to the wider world. How did two anti-corporate hippies become millionaires and respected business leaders in the 21st century?
Appearance
Okay - I admit it - this one is extreme. Several years ago before I realized that my body retains ice cream, my wife and I were in our favorite ice cream parlor. An unusual-looking young man walked through the front door. In my lifetime I have never seen anything like it. His hair was sticking out in every direction and came to a point at the top so sharp that it was dangerous. He had every imaginable color represented - green, purple, orange, red, lavender, black - it was really a sight to behold!
Customers Needs-The One and Only Way to Know For Sure What To Sell
If it were up to me there would only be two or three flavors of ice cream ever created. If you don't love chocolate chip and strawberry ice cream it is a good thing for you my tastes and desires aren't the holy grail of what sells! Don't let your preferences and desires determine what you sell. And for your businesses sake, don't assume that your preferences are shared by your customer. Desire and motivation is unique to each of us. Even if we ultimately purchase the same product we often do so for very different reasons and therefore need to be marketed to differently.
A Website Without Video Is Like...
Do you like Jell-O? It's okay I guess; I mean it's not a hot fudge sundae is it? But if you add a little whip cream, then my friend you've got something worth calling dessert. My question to you is, does your website have that something extra, that dollop of whip cream on top that says, "oh mama let me at it," or does it just lie there squirming in your dish with the sound of Peggy Lee's voice ringing in your ears, "is that all there is?"
Soft Skills, Hard Numbers
Leaders know they need the "soft" skills but the book-keepers require "justification" for the results. However, in this "soft" economy with reduced staff, every conversation contributes to the "bottom line".
GOOD CUSTOMER SERVICE
I could just tell by the look of them they were going to be difficult. There were going to want to split their meals, order a half salad, half French fries. They were the type that when they ordered a strawberry sundae it they would make some ridiculous request for a dab of whipping cream. Not a dollop. And God help her if one of them orders a milkshake. She’d be at the milkshake maker up to her elbows in chocolate ice cream.
Soft Skills Training
It is often argued that the education of hard skills is becoming more prevalent in schools and, as such, graduates are coming out more skilled than ever. Hard skills relate to abilities that are testable, such as typing or mathematical skills. Unfortunately, soft skills are often neglected and today’s grads find themselves incredibly skilled but unable to practically implement what they’ve learned. Soft skills relate to teamwork and interpersonal skills.
Cost of a Dairy Queen Franchise
Can you imagine the time when no soft-serve ice cream was available? That's exactly how it was in the world of desserts before World War II.
A 'SOFT YET FIRM' Message to Forcefully Impact a 'BAD ATTITUDE'
So Many Times we believe in applying Brute Force (in physical or verbal terms) to correct someone's bad manners, or worse, invasive or intrusive behavior. 'BAD ATTITUDE' is one such verbal weapon - a brutal shattering of the offender. Especially when it is the Young who are the 'culprits. But what if the real powerful 'change agent' in such cases is neither the Hard Line nor the overly 'Soft' line? I mean, a careful balancing of both the soft and the firm in a nuanced message? Try it! Miracles may occur....
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