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Are You Brand Worthy Four Simple Questions to assess your brand ability
Branding is a one hot topic, although it is wildly misunderstood. To make things even more confusing, branding is often tossed in the same basket as marketing which makes its application to an entrepreneur or sole-practioner even more unclear.

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What I Learned From a Granddad Doing Magic Tricks
You think you know how something is done, but unless you know the secret and practice a little, you are not going to get the result you are looking for. Even the simplest marketing technique requires you to know exactly how to execute it and a certain amount of practice.
Ready Set Huddle
Before the start of a game and during a game its team members get together to huddle, to discuss strategy make a plan and determine execution. Business is not different. A successful business has the proper team assembled to carry out a business plan. Even a sole proprietor has a team, only that team is comprised of consultants that are hired to carry out specific tasks. In a way the sole proprietor has the right idea. Hire the person who is best suited to do the work that is required. In essence, the sole proprietor has delegated work to the members of a team who are working together to ensure the proprietor's success.
The Ethical Tipping Point
We hear a great deal these days about ethics. But when does an acceptable practice tip over into an unethical practice?
IS YOUR BUSINESS PUTTING YOUR ASSETS AT RISK? BUSINESS ORGANIZATIONS: THE SOLE PROPRIETORSHIP
One of the first decisions a startup business owner makes is which organization form to choose. This is an important decision as it affects personal liability, income tax, and administrative costs. In this article, we discuss the sole proprietorship, arguably the easiest and most common form of business organization. The sole proprietorship has distinct advantages and disadvantages that should be understood before adopting this business form. If you are risk averse and don't want to lose your retirement savings, your cars, or your personal home, you need to read on.
Increase Sales - Six Steps to Improve Selling Listening Skills
With practice and conscious resolve, a salesperson can acquire the mental agility to become a better listener by mastering these six "mental listening exercises": Vince Lombardi once said, "It's not practice makes perfect, its PERFECT practice makes perfect. The buyer will tell you what they want to buy, but you have to listen very carefully to find out.
Sole Trader Business Finance - The facts you need to know
As a Sole Trader there are different legal responsibilities when it comes to your financial liabilities, there are several facts you need to know when you consider setting up your business as either a limited entity or a sole trader, this article explains.
Practice, Practice, Practice then Play
In the sporting world it is expected that athletes make the time to practice, practice, practice and then go and compete or play the game. Through regular practice they hone their skills, behaviours and attitudes to ensure they are ‘match fit’ and ready to compete at the highest standards. A sports team needs to make sure that when they are in the thick of the game they can draw upon those skill drills and practice sessions to perform well as a team and perform well under pressure. When an individual athlete is neck and neck with a competitor racing for the finish line they need to know how to dig deep and draw upon their experiences, skills, and mental and physical reserves to cross the finish line first. This cannot happen without lots of conscious, purposeful practice.
What's in a Name?
The "name game" caught up with a colleague recently and she has been venting to all of us ever since. She has been doing business as a sole proprietor for almost 10 years [knowing that makes me shudder; I have operated as a professional corporation since inception] and, given the nature of her consulting practice, has never been overly concerned about liability. We all have varying levels of risk tolerance and hers is quite high.

10 Mistakes Lawyers Make When Growing Their Practices
Since law schools don’t teach lawyers how to build a practice, many lawyers have built their practices by learning the basics on their own. Often however their practice reaches a plateau and they are not able to grow their revenue. The following is a list of common mistakes these lawyers make. Even one of these mistakes will interfere with the success and growth of a practice.
Relaxation – a key to good functioning
Give yourself time out every day. Learn the art of relaxation and start reaping the benefits in only three weeks of regular practice. Daily practice calms the nerves, and you’ll soon find you are able to cope much better when faced with stressful situations. This article describes the benefits of learning how to relax and how you can extend the practice to achieve inner peace and more.
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