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Book Review: Buy-ology
Marketing is not yet a science, which means that there’s no guarantee that “if you take this action, you’ll get this result”. You may have a lot of anecdotal knowledge and strong hunches on what will get results. However, if you don’t understand how people react to your message, you are likely to be guessing.

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Is Your Mission Statement Written by Dilbert
Theres no more painful corporate ritual than the every-few-years mission statement revision. Heres where a group of well-meaning people gather for several meetings, markers in hand, to torturously wordsmith themselves into agreement. Does this mission statement typically fire up everyone? Does it fire up anyone? The employees take the t-shirts home to their kids. The gold frames will be filed, roundly. There is no pulse-quickening. Instead, employees, customers, suppliers everyone except execs and the authors themselves -- see the mission statement as vague, irrelevant, and disconnected from real work. The corporate Ginsu wont even cut a tomato.
About Somatic Business Coaching
Traditional business coaching has long been recognized as a powerful catalyst for developing the skills of successful leadership. Somatic business coaching unites the power of traditional business coaching with the wisdom of somatics, or the wisdom of the entire body, mind and spirit.
Sales Training Four Poor Sales Skills Not to Ignore!
In selling, the most analysis many salespeople consider is, Did I make my goal? There are mile markers along the sales road to watch and listen for that could minimize potentially costly sales mistakes.
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