Like this article? PLEASE +1 it! Evan Signature
Evan Carmichael Top Header about About Home Profiles articles Tools forums inspirational quotes About facebook Twitter YouTube Blog

sony co founder morita Tagged Articles



Lesson #1: Take Your Market Research to the Streets
Morita might have been the Chairman of Sony Corporation, but that did not mean he stayed cooped up in his office all day long, removed from the daily action. He enjoyed tinkering with electronics as a child, and nothing had changed in the years since. Morita took a constant and keen interest in the research and development branch of his company. In fact, in the early years, there was one product that particularly caught Morita’s attention.

Other sony co founder morita Related Articles

Teachings of the Wii Generation
Over and uder estimating the consumer's wants and needs can lead to marketing disaster. Take a look at the approach Nintendo took to win marketshare away from Microsoft and Sony.
The Man Who Made Sony: The Early Years of Akio Morita
He turned what was once a small bombed-out department store in Tokyo into the world’s most successful consumer electronics company. Not only that but Akio Morita, co-founder of the Sony Corporation, was also one of the few entrepreneurs that helped Japan’s economy recover in the aftermath of World War II. Today, more than half a century after the company’s initial inception, and with Morita at the helm until his only recent departure, Sony remains one of the world’s largest media conglomerates, with over 158,000 employees worldwide and revenues in excess of $63 billion.

Lesson #1: Take Your Market Research to the Streets
Morita might have been the Chairman of Sony Corporation, but that did not mean he stayed cooped up in his office all day long, removed from the daily action. He enjoyed tinkering with electronics as a child, and nothing had changed in the years since. Morita took a constant and keen interest in the research and development branch of his company. In fact, in the early years, there was one product that particularly caught Morita’s attention.

Lesson #2: Give Your Marketing a Mass Appeal
“Advertising and promotion alone will not sustain a bad product or a product that is not right for the times,” Morita once said. That, however, did not stop Morita from creating successful marketing campaigns that would help transform Sony from a local Japanese shop into a multinational corporate giant.

Lesson #3: Management Means To Inspire Creativity
“From a management standpoint, it is very important to know how to unleash people's inborn creativity,” said Morita. “My concept is that anybody has creative ability, but very few people know how to use it.” Morita created one of the world’s largest multinational corporations but he did not do it alone. Indeed, over his fifty-year career, Morita became one of the most outspoken businessmen for sound management principles, of which his were largely based on Japanese traditions.

Lesson #4: Challenge Conventions and Break the Mould
In 1989, along with the outspoken Japanese politician Ishihara Shintaro, Morita co-authored a book about Japan’s economic rise called, “The Japan That Can Say No.” In it, Morita criticized American business for what he saw as the “hollowing out” of the country’s economy. Specifically, he thought their focus on mergers and acquisitions, and relocating operations overseas, was taking away from the creation of real manufacturing power.

Akio Morita Quotes
Akio Morita Quotes
Excellent Story on the Failure of Monitor110
It's unusual for a founder to write a long thoughtful post on the failure of his company. Roger Ehrenberg - the co-founder of Monitor110 - which shut down earlier this week, did just that on his outstanding post titled Monitor110: A Post Mortem. The post is oriented around Roger's "seven deadly sins":
FranchiseKnowHow Spotlight Franchise Cybertary, a Franchise Concept for Today and Tomorrow
Patricia Beckman, founder and CEO of Cybertary has developed a unique franchise concept that provides a number of services for business owners while offering individuals a reasonably priced home based franchise opportunity. Following is an interview with its founder, Patricia Beckman.
Mistakes Clients Make When Choosing an Agency
This is a response to a Forbes blog article, "The 7 Biggest Mistakes Clients Make When Choosing An Agency" by Avi Dan, founder of founder of Avidan Strategies.

Featured Article

Bottom Footer



Newsletter

Get advice & tips from famous business
owners, new articles by entrepreneur
experts, my latest website updates, &
special sneak peaks at what's to come!
Name:
Email:
Popular Articles

Selling What Sizzles vs. Delivering Real Value

Google Panda and Your Search Engine Rankings
Suggestions

Email us your ideas on how to make our
website more valuable! Thank you Sharon
from Toronto Salsa Lessons / Classes for
your suggestions to make the newsletter
look like the website and profile younger
entrepreneurs like Jennifer Lopez.