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The Man Who Made Sony: The Early Years of Akio Morita
He turned what was once a small bombed-out department store in Tokyo into the world’s most successful consumer electronics company. Not only that but Akio Morita, co-founder of the Sony Corporation, was also one of the few entrepreneurs that helped Japan’s economy recover in the aftermath of World War II. Today, more than half a century after the company’s initial inception, and with Morita at the helm until his only recent departure, Sony remains one of the world’s largest media conglomerates, with over 158,000 employees worldwide and revenues in excess of $63 billion.

Lesson #1: Take Your Market Research to the Streets
Morita might have been the Chairman of Sony Corporation, but that did not mean he stayed cooped up in his office all day long, removed from the daily action. He enjoyed tinkering with electronics as a child, and nothing had changed in the years since. Morita took a constant and keen interest in the research and development branch of his company. In fact, in the early years, there was one product that particularly caught Morita’s attention.

Lesson #2: Give Your Marketing a Mass Appeal
“Advertising and promotion alone will not sustain a bad product or a product that is not right for the times,” Morita once said. That, however, did not stop Morita from creating successful marketing campaigns that would help transform Sony from a local Japanese shop into a multinational corporate giant.

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The Man Who Made Sony: The Early Years of Akio Morita
He turned what was once a small bombed-out department store in Tokyo into the world’s most successful consumer electronics company. Not only that but Akio Morita, co-founder of the Sony Corporation, was also one of the few entrepreneurs that helped Japan’s economy recover in the aftermath of World War II. Today, more than half a century after the company’s initial inception, and with Morita at the helm until his only recent departure, Sony remains one of the world’s largest media conglomerates, with over 158,000 employees worldwide and revenues in excess of $63 billion.

Lesson #1: Take Your Market Research to the Streets
Morita might have been the Chairman of Sony Corporation, but that did not mean he stayed cooped up in his office all day long, removed from the daily action. He enjoyed tinkering with electronics as a child, and nothing had changed in the years since. Morita took a constant and keen interest in the research and development branch of his company. In fact, in the early years, there was one product that particularly caught Morita’s attention.

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