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The PR Credibility Factor
Unlike advertising, or other forms of marketing, it is the credibility factor that makes PR so effective.

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Lesson #1: Find Your Niche Market
“You go to the people who are the smartest and most sophisticated and deliver on day one,” says Simmons. “Do a good job of it, and it’ll grow on its own.”

Want An Effective PR Web Site? Do What Your Users Do!
Sit down this evening at your computer…do a competitive round-up article with news, comparisons, illustrations. And you’re on a short deadline!!

Lesson #1: Embrace Your Inner Child
“The most sophisticated people I know – inside they are all children,” said Henson.

Better decisions -getting it right!
How is that as sophisticated and intelligent thinkers we can still manage to go through life making some poor decisions?

2nd Annual Beyond the Tears Humanitarian Awards, 2008
Not even the crazy downpour/storm that hit New York on September 6th, 2008 could stop the Second Annual Beyond the Tears Humanitarian Awards. And, while the legendary Apollo theater was not filled to capacity, the show was nothing short of perfection! The second annual event began with the very funny, Nollywood handsome actor and comedian, Francis Duru welcoming the audience. His jokes through out the evening was the icing to a great evening. After his welcome remarks, Duru introduced members of the SACAIDS, the non-profit responsible for producing the event.

No Little Pill Will Fix It
You can't go through an evening of watching TV without hitting an ad for an ED remedy. Yet, at midlife, no little pill will fix what ails you!

The Sign of a True Sales Pro - Admitting We’re Never Too Good for Coaching
Ringggg. Ringggg. Not my favorite sound in the evening. It was Virginia, someone I knew, trying to explain why I needed her services. I hung up feeling like I had dodged the bullet for now…and went on with my evening. Later she called back for advice on what she could have done differently to improve her call. That is a sign of great professionalism.

Work at Home Scams: Please Dont Be an Idiot!
A number of work at home scams are obvious. After all why would someone pay you to stuff envelops; however, many have become so sophisticated that they are hard to detect.

Eight Advanced Pointers on Facebook
This article provides key items to understand about Facebook that you will need to know to create a sophisticated business platform.

FRANCHISE NETWORKING SESSIONS : LEARN AND INTERACT WITH SUCCESSFUL FRANCHISERS.
We had a very interesting franchise networking meet last evening at the Catholic Club organized by the Franchising Association of India. Having reached out to over 200 franchisers from Bangalore for this Evening, i think that these meets are a great way for companies exploring franchising / young franchisors on the one hand and for mature franchisors on the other. We had industry leaders speaking from their own experiences, and how they dealt with their business challenges in general and franchising in particular. We will have many such Franchise Meets over the next couple of months across the country and build up a discussion on how we can strengthen franchising for every business owner / company who are exploring franchising or want to franchise or are already franchising and need some solutions or the other.

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