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Thinking Outside the Cup: Starbucks Is Borne
“It wasn't until I discovered Starbucks that I realized what it means when your work truly captures your heart and your imagination,” said Schultz.

Garber on Business: Advertisers, Know Your Market
There's a radio ad on the air these days and every time I hear it, I burst out laughing. And it isn't meant to be funny, either. An essential rule-of-thumb for advertisers trying to win over stingy consumers like me, is "Know Your Market."

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