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Using Analytics with Direct Marketing to Ride Out a Tough Economy -- Part 1
This is the first article in a series on how to be as smart as possible in a tough economy in terms of your direct marketing. Not only does it make you more successful in an economic downturn, it prepares you well for when the economy turns around with a boost to your success.

Other sound business knowledge Related Articles

Bridging the Victory Gap The 6 Steps to Success Conclusion
“To know and not to act is not to know.” Over the last few articles, we have explored a number of elements that are critical to grow your business. But the knowledge of those elements will mean nothing if you do not implement that knowledge. To implement that knowledge, it is vital to understand the formula for change.
The Knowledge Workers Concept
Knowledge, as a corporate asset, is the focus of much discussion. What constitutes knowledge and where does it reside? By some estimations, knowledge is a personal possession, something an individual has as a result of education and/or experience; by other estimations, it is a "consensually supported result of information processing and thus part of organizational memory, a publicly documented body of knowledge (Nevis et al., 1995). However, most would agree that, in a corporate sense, knowledge is the productive application of information(Bendaly, 1996).
Knowledge And The Intellectural Capital Of The Organization
In the new economy of the millennium, knowledge has emerged as an asset to be valued, developed and managed. The quest for knowledge is not new: in the fourth century BC, Aristotle noted "All men by nature desire knowledge." Now, 25 centuries later, knowledge drives the global economy. No longer is knowledge considered only an individual's personal wisdom; knowledge is a component of the intellectual capital of organizations (Stewart 1997).

The Value Of Knowledge To The Organization
Since knowledge is an intangible asset, it is difficult to assign a value to it. Its amorphous nature exacerbates this difficulty. Lew Platt, former CEO of Hewlett Packard, has acknowledged the dilemma: "If HP know what HP knows, we would be three times as profitable." Intellectual capital is collective knowledge, but who collects it and who disseminates it? Successful and competitive organizations are rich in knowledge, but whose knowledge is it and and who assigns value to it? Values assigned to knowledge may differ. For example, knowledge May have one value for the organization, another for shareholders, yet another for current and potential partners, and still one more for individuals within the organization.
Knowledge Tips One Key For Success for Entrepreneurs in 2007
Knowledge on it's own Knowledge used widely gains a leverage to obtain more resources and understand more viewpoints and accepted current norms. Knowledge with action of course, but what does this mean? Well how about when you buy mutual funds, do you buy them based on selection, type, company, personal information, fund information or did someone tell you which one to buy. So where did you find out this knowledge, was it a respected source? Is there, or what level of risk is involved.

Warren Buffett and the Longterm Principles of Investment
Each year, famed investor Warren Buffet, brings out the Berkshire Hathaway Annual Report. These reports are gems of business knowledge which provide study material for those of us interested in success business and life principles. This article elucidates and reflects upon the long term principle necessary to build and achieve sound businesses.

...and by gosh, this Web 2.0 & Social Media stuff is fabulous for selling knowledge!
When you blow all the smoke away, knowledge is the only thing any of us has to sell any more. That's always been the case for a consulting-type business, but today, profitably selling even the most commoditized of commodities requires lots and lots of knowledge. It's all about finding and/or purchasing and/or packaging and/or shipping and/or installing and/or applying and/or maintaining and/or disposing of and/or... It's all about the intellectual content. It's the knowledge, stupid!
The Invisible Close Sales Nugget: How Can I Present My Offer Without Sounding Like I'm Pitching Something?
You see, it all starts with your offer and clearly understanding the unique transformation that comes from investing with you. If you are clear about your offer and the outcome your clients will enjoy, then when you present it, it won't sound like pitching. It will sound like an extension of your contribution and content. But if you don't present your offer clearly, it's not going to sound authentic or enticing to your prospects no

Knowledge Is Not Power – It’s What You Do With That Knowledge, That’s What Really Counts
That’s right. Knowledge is not power. Nope. This is one of the biggest lies out there. Try this instead: “It is the implementation of knowledge that is the real power”. You see it isn’t what you know that matters, it’s what you do that counts. Knowledge alone won’t fix a thing. It’s what you do with that knowledge; that’s what will make the difference.

The Money Maze
The current turmoil in the financial markets has created more confusion and controversy surrounding money, wealth, and personal finance than ever before. Surprisingly, money is not the key to wealth. Knowledge is the key to wealth. People who are wealthy have a high degree of knowledge and understanding as it relates to money. They did not obtain this knowledge because they have money. They have money because they obtained this knowledge.

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