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Lesson #5: Do Not Go Wild with Your Marketing
The name L.L. Bean conjures up exciting images of adventure and explora tion. It was the store you would go to if you wanted to set off on an arctic expedition. It was the brand you would trust to get you through a night camping during a thunderstorm in the back woods of Yosemite. It was the company that was going to help you survive your most daring journeys.

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Lesson #5: Go After What You Want
“I think fantasies are for the birds,” Klein once said. “Anything I wanted to do, I did. If there’s something I want, nothing stops me.”
Snappy Sound Bites Will Turn a TV Appearance Into A Huge Success
Prepare some clever answers and snappy sound bites ahead of time, rehearse them every day and you’ll sound like a pro turning your TV appearance into a huge success.

Are You an Eagle or a Vulture?
From the Band to the Birds, this post helps you determine which kind of bird you are.
"Just Ask the Geese"
You can learn a lot about teamwork by watching geese. These amazing birds are great team players. They look out for each other and they get where they want to be. Find out how in this article.
The Invisible Close Sales Nugget: How Can I Present My Offer Without Sounding Like I'm Pitching Something?
You see, it all starts with your offer and clearly understanding the unique transformation that comes from investing with you. If you are clear about your offer and the outcome your clients will enjoy, then when you present it, it won't sound like pitching. It will sound like an extension of your contribution and content. But if you don't present your offer clearly, it's not going to sound authentic or enticing to your prospects no

The Unconference: Two Feet Into the Business World
With the Internet and the online world comes a brand new vocabulary to get our heads around - concepts with new names seem to be being created daily, and we all know that ‘tweeting' has nothing to do with birds. The latest utterance to find its way into the mouths of the internet-savvy is the term ‘unconference'. In a nut shell, an ‘unconference' is a conference that tries hard to be as little like a traditional conference as possible. Sound confusing? It's really not. It's a participant-driven gathering that is centered on a theme or purpose, without things like sponsorship or normal fees. The crowd does the presenting, and hired speakers are replaced with, well, anybody that wants to have their say. The people that want the conference event are the people that organize, plan, participate it, and run the event.
Blue Birds or Vultures?
We all have unexpected events fly across our path. The question is - do we see them as blue birds of opportunity, or threatening vultures?
Business Networking is for the Birds.
Here are some tips on how to conduct yourself when birds of a feather flock together at networking sessions.
Playing the Name Game
You've probably heard the old saying that there is no sweeter sound to the human ear than the sound of one's own name. It's true. You can impress the heck out of new acquaintances if you just remember and use their names, and you'll be remembered (Name Game bonus!).

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