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Northwoods Alchemy IV - Africa is looking up
After years of being fed a constant diet of bad news about the continent, most Americans are all too ready to assume nothing but the worst stories come out of Africa. Sometimes it seems that CNN has a special slot reserved just for a weekly feature on pestilence, war and famine. At least in the US media, you really have to look hard to find anything approaching good news about Africa, anything you might think of “looking up” to.

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Spring Cleaning - A Great Time to Dig Out
How often have you moved into a larger house that had lots of extra space, only to find that within a few short years the house was too small to hold all your "stuff" and you felt a need to move to a larger space again? For most of us, it's not a matter of too little space, but rather too much stuff!

The little agency that lost its soul
I was once involved with a small but successful advertising agency. This agency had won a lucrative account with one of Australia's big banks and received a lot of recognition. The agency was then purchased by a public communications company in a strategic sale designed to acquire the big bank as a client by default. The communications consortium paid top dollar (shareholders money of course) for control of the agency and the big account.

Secrets of SEO: Lessons from the Industry
This article covers some basic questions that any entrepreneur should ask before signing up with an SEO agency. Unfortunately, the space is plagued with all sorts of shady characters who are interested in a quick buck and are not particularly interested in developing valuable, long-term relationships with clients. The post is written to help entrepreneurs from other fields can help use these questions to determine if they are dealing with a legitimate firm or a spammer/scammer.
The Beginning of a Second Space Age
Since recent federal budget proposals will cut out a new lunar program, space transportation activities will be shifting to commercial companies, suggests former rocket engineer Mike Farrell with aspenIbiz. Read this short post to obtain some background about powerful efforts underway to commercialize satellite production, rocket launches, and space technology that could make you a Space Age Millionaire.

BRIEFING YOUR CREATIVE OR DESIGN TEAM
Having many years experience of writing, creating and handling advertising campaigns, sales promotions, direct marketing, websites and print for clients in both consumer and technical markets, I've found that the best way to maximise the benefits that an we, as an agency provide, is through a detailed brief. This article explains the process that worked best for my agency. If you don't have an agency then you can still apply the model to any creative supplier, designer or printer. Try it - it works!
Selecting the Top Advertising Agency for your Business Depends on the Metrics you Measure
Many advertisers are looking for the top advertising agency for their brand. But what constitutes a top advertising agency? And how do you go about identifying and selecting the best advertising agency for the brand or organization?
Selecting The Right Advertising Agency Is Dependent On Access To A Comprehensive Agency Register
What are the pitfalls of agency search? How comprehensive is the information generally held by agency registers? What key attributes of an agency need to be considered?

How to deal with problematic salespeople
Let me share a story with you to help answer your question. I was once involved with a small but successful advertising agency. This agency had won a lucrative account with one of Australia's big banks and received a lot of recognition. The agency was then purchased by a public communications company in a strategic sale designed to acquire the big bank as a client by default. The communications consortium paid top dollar (shareholders money of course) for control of the agency and the big account.
RFP Response: What Clients Want in RFPs
When your agency is invited to respond to an RFP, do you get excited or cringe? While new business is the lifeblood of any agency, agency RFP responses drain resources and are poorly executed. What do clients want in RFPs? Find out out marketing companies can win more new business by tapping into hot buttons into proposals. These best practices from marketing agency selection firm Smarti Solutions provides key suggestions to help agencies respond more effectively to an RFP.
Finding Your Marketing Match: How to Hire the Right Marketing Company
Are you looking to hire a marketing company? Weeks and months can be wasted talking to firms that are not qualified. Do you love your current agency? If the passion has faded and you're feeling neglected, or you’re currently unattached and looking for agency love, don't despair. Marketing Agency Selection Firm's CEO and Chief Matchmaker shares the Top 10 Tips to Finding Agency Love, and your ideal marketing company partner.

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