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7 Stupid Things Companies Do To Sabotage Their Success
Many companies don’t write a business plan and if they do write it, it’s flimsy and never revisited; this is just one of the ways to sabotage your business. Here are some great tips to help your business be a success.

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Sales Training Materials that Work!
Sales training materials abound. But which materials, among so many, do you select when preparing to train yourself or your sales force on the often complex and sometimes confusing skills of selling? And what criteria do you use to make that selection?

Spring Cleaning - A Great Time to Dig Out
How often have you moved into a larger house that had lots of extra space, only to find that within a few short years the house was too small to hold all your "stuff" and you felt a need to move to a larger space again? For most of us, it's not a matter of too little space, but rather too much stuff!

Running out of office space?
Growing companies need more space ... and space is expensive. Hot desking is one way of controlling costs - and keeping your 'road warriors' out there for most of their time - getting more leads, making more sales.
A Well Managed Suite of Business Materials
When you’re not around to make a personal impression, your materials are doing it for you. So naturally, you want to be sure that your materials are making the right impression. In this article I’ll go over a few specific bits of advice to ensure that your corporate identity materials are projecting an image of competence and success.
Saying What You Mean To Connect With Prospects! Why What You Say is Just as Important as How You Say it.
Do you REALLY think about what you are saying and how you are saying it, particularly in your promotinal copy? Word choice is a vital component of the copy for your marketing, advertising and promotional materials. In fact, your copy can make or break your sales efforts. I always say “copy counts and actually your sales count on your copy.” The best illustration of how important copy really is was shared by my good friend and mentor Lorrie Morgan-Ferrero. She explains that copy is the DNA of all marketing materials. I have to agree. Imagine stripping all of your marketing materials of words. How well would your website, brochure, print ads, sales letters, press releases or broadcast scripts work without words?

Matchmaking 101: Creating Sales Tools That Build Your Brand
If you’re like other entrepreneurs, you know a good logo is important to branding your company. You may already have a great logo. Now what? How can you create a variety of marketing materials that build your brand? In a word: Coordinate. All your materials should tie to one another graphically. They should convey the same look and feel, or image, and evoke a similar emotional response in your customer. When viewed side by side, your stationery, brochures, and other promotional materials should create a cohesive “family.” Of course, your materials don’t need to “match” each other completely, but some elements should remain consistent from one piece to the next:

Case Study – Create A Great Strategic Alliance
Search for the standout projects/challenges that can showcase how good you are. It’s worth a phone call to ask permission to showcase the client/vendor in your materials. In addition, invite them to publish the same case study in their marketing materials – which will extend your reach too.
The Beginning of a Second Space Age
Since recent federal budget proposals will cut out a new lunar program, space transportation activities will be shifting to commercial companies, suggests former rocket engineer Mike Farrell with aspenIbiz. Read this short post to obtain some background about powerful efforts underway to commercialize satellite production, rocket launches, and space technology that could make you a Space Age Millionaire.

Legal Marketing: White space can be your best friend
Well placed white space helps readers know what to read first, allows them to rest from time to time, and even gives your materials a touch of elegance. Think about the most memorable ads and collateral materials you’ve seen over the years. Most people generally mention ads produced by companies like Apple and Volkswagen. You know what sets them apart, other than creative headlines? Their generous and intelligent use of white space.

Why Color Matters in Selecting Art
Color lives, just like the art. Color has meaning, just like the art. Color can rule a room or a space, just like art. That makes your color selections important. Should you avoid buying a painting, because the color does not go in the space where you would like to place it? There are ways to make it comfortable in a space, just like there are ways for a person to wear a favorite color that does not look so well with their skin color.
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