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Lesson #4: When the Going Gets Tough, the Tough Keep Going
Newman's second law: “Just when things look darkest, they go black.”

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Pragmatic Optimism
Most people consider me an optimist because I laughingly state that I would take my last two dollars and buy a money belt. I'd even go after Moby Dick in a rowboat, and take the tartar sauce with me! However, I've got to confess that I don't hold a candle to the ultimate lady optimist who lived in a retirement home.

Creating a Strong Internal Brand: You Can Take it to the Bank
Creating and nurturing a strong internal brand - and the employee engagement that it creates - seems to the overriding "secret sauce" shared by leading companies across industry sector. And these leaders have figured out that the strong internal brand doesn't simply result in a nice place to work - it has financial rewards as well.
The Pickle King: The Early Years of Henry J. Heinz
He started grinding spices for his mother in the basement of their Pittsburgh home when he was just six years old. Later, when Henry Heinz founded his company, it was little more than a one-man operation of peddling horseradish sauce door-to-door. But today, the HJ Heinz Company has over 110 locations across six different continents, and is one of the leading brands in the food industry.

Software Patents: Time for a Change
I always advise software startups to file patents to protect their “secret sauce” from competitors, and to increase their valuation. I don’t have much conviction that it really does stop competitors, but I do know the rule of thumb that every patent will add $1M to your startup valuation for investors, or for M&A exits (merger and acquisition). Yet the software patent process is a mess. I say this with conviction even after I survived the process, and have a software patent pending.

Rule online marketing with the power of keywords
The single most consistent topic you will hear over and over in online marketing is the word keywords. That magic little word is the secret sauce to successful online marketing.
A Recipe for Building Leaders
If you were making a pizza for dinner, but left off the sauce and cheese, you’d serve a bland lump of dough for family and friends. The same thing happens when you provide a leadership development program without the essential ingredients: Time, variety, and a personal touch.
The Secret Sauce to Sales Management Success Part 1
It's not a secret, but goal setting, and goal setting specifically used in the right way as a sales manager is the absolute secret sauce to you getting the best from your sales people to achieve ultimate sales success to you getting the best from your sales people.

The Secret Sauce to Sales Management Success! Part 2
The "secret sauce" to sales management success is getting your sales reps to set their own goals for themselves.

Little Caesars Franchise Review and Cost
Back in 1959, Marian and Mike Ilitch opened their very first pizza bistro in Garden City, Michigan. The restaurant served traditional Italian dishes such as spaghetti and fried chicken but pizza proved to be its best seller. The owners then realized that the future of their business lay in that direction.
How to Close Sales Now and Stop Playing the Follow-up Game
So how do you get all these people who say they want to work with you to commit? It's actually very easy. You just have to use limiters. Structure them in right up front. A limiter is an incentive to buy now. It's your "Today-only" discount or your "Fast-Action" scholarship or a bonus they get only if they invest by a certain time. Limiters are the secret sauce in your Irresistible Offer. The news gets even better!

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