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Cool Sales Idea You Can Learn From a Christmas Orange
How Can A Customer Change Long-Term Habits So Quickly? Easy. You try something better.

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How to Stay Innovative?
Sara Blakely, a local Atlantan, started the company Spanx out of her apartment. After several failed attempts to find the right undergarment to hide imperfections and panty lines when wearing white pants with open-toed shoes, she decided to cut the feet off her pantyhose. This worked beautifully! So, she wondered, why doesn't this already exist?

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