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The Myth of Treating People Fairly and Equally
I'll just come right-out and say it. I believe that treating customers fairly and equally is a mistake. It's unprofitable. It belittles customers and employees. And it's unethical. There, I've said it...

Other special customers Related Articles

Taking Current Customers For Granted Is Something Your Business Cannot Afford
With the down turn in the economy, many businesses are actively seeking new customers by offering special pricing, extended terms, anything that may get new customers off the dime. However, these actions may be ticking off current and potentially loyal customers.
Special Sales
Retailers can use special promotional sales to help drive new business, but the key is to do it in a way that is consistent with your branding, and to be sure to turn those new customers into long term customers.
IF YOU ARE GOING TO SAY SOMETHING - MAKE A STATEMENT
Just how many of these have you expressed to your customers in your marketing? If you have told people about these special accomplishments, did it move your relationship to a new level?

Loyalty Programs
In these trying times for retailers, customers are increasingly shopping based on rewards or loyalty programs. It's no longer enough to have good prices, retailers must make the shopping experience special, and the customer has to feel unique and loved. Carefully designed loyalty programs can maintain sales even in tough times by rewarding repeat customers with special pricing, benefits, and more.
Proven Marketing Strategies for 6-Figure Business Success: Designing Creative Payment Plan Options
Designing creative payment plan options can make the difference between a prospective client saying, “Yes!” or, “Let me think about it.” For example, many potential customers will say yes to a full pay option if it means they can save big or qualify for a special high-value incentive. The easier you make it for customers to say “Yes,” the more you’ll be able make a positive difference for them while making more money.

Special Loans
What are special loans? Well let’s define them as loans that are not the usual type. If that seems a little vague to you, you’re not alone. A special loan would be a loan outside of the typical- go to the bank, sign some papers and make payments or they are going to take your boat- kind of loan. Sometimes we’re all forced to get a little creative. When that happens, special loans are what will pull us through. A special loan in the way of a house mortgage is often the first kind that you will run into. These loans are generally backed by a government agency such as HUD (Housing and Urban Development). These loans are guaranteed by the government to be paid. They do this by insuring the loan. They do not assume the entire loan should the person responsible for the loan default, but instead act as an insurance mechanism that will defer s
Five ways to use a special offer
Special offers are the only thing left when you run out of time and still have a hill to climb to reach your sales target. It seems a really dumb thing to do because the people whom you send the offers to are likely to become conditioned to the special offer rates. Worse, they get to know when the end of your measurement period is and wait for the offers! The article gives the five best ways of using special offers.
How to Make Your Special Event Truly Special
Whether a nonprofit trying to raise funds or a commercial enterprise that wants to impress clients and customers, there is a right and a wrong way to put on a special event. If you're going to the trouble and expense of a special event, make sure you get the most bang for your buck.
A Year’s Worth of Holiday Promotions for Your Business
Grab your customers' attention with creative promotions that tie into 12 months worth of holidays and celebrations. There is a special day everyday and one for everyone.
So Who The Hell Am I?
Many facets of life, business, and even the perception we hold of success, are based on the foundation of our special relationships and our judgment. Special relationships can be used to endorse �I am loved and wanted� or �I am dismissed and/or unimportant�. So, for example, if I am not invited to the party or I don�t get the promotion, or the bank won�t extend my overdraft I can use my special relationships to evaluate my own worth in a negative sense. Rather than getting in touch with our own sense of who we are, we look to our special relationships to define us.

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