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How to Give your Startup Idea a Reality Check
I’m sure you all realize that there could be quite a distance between a great idea and a great startup. But many people don’t have a clue on how to bridge the gap. So, trying carefully not to rain on his parade, I suggested to my friend that he consider the following steps as a reality check before spending his life savings (and mine) to roll out a solution:
Lessons from the Pink Brigade: 7 Tips to Inspire Going the Extra Mile (or 12 miles!)
Are you trying to influence others to step out their comfort zone, to persevere, or perform at the next level? These tips and the corresponding short story provide insights for keeping others engaged and moving forward.

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Market Research: Living in the Real World of Business Depends on Comments from the Real World
In the feature film Sliding Doors, I found myself fascinated by a conversation between two friends. Gerry had just been discovered by his girl friend as he was having an affair in their bedroom. Gerry's friend laughs at him and reminds Gerry that he had told him weeks ago that the affair would end without Gerry having to do anything. Gerry's friend asks him, "Do you want my opinion?" Gerry replies, "Am I going to like it?" With a chuckle, his friend responds with, "No. It's based on reality."

To know yourself, know your shadow
It is a common experience. You speak to a friend about some strong negative feelings you have about someone else. Your friend, being a true friend, says, "but aren't you a bit like that too?" You of course don't like to hear this, but it gets you thinking. Maybe you can be a bit like it too. That's a useful admission since it then helps you to manage that characteristic in yourself. This is the sort of self-awareness that is crucial to our growth, to get that the people in our lives are in some way a mirror of ourselves. The concept of the shadow, from Carl Jung, is one of the great insights from 20th century psychology that is invaluable to those of us who seek to build effective relationships with others.
Making People Want To Buy Your Branded Product And How Your Competition Effects Your Brand
Believe it or not your competition is usually only one of the small stumbling blocks to your success—you are. However, that does not let you off the hook when it comes to the old adage of “Know thine enemy.” Actually, your competition is not always your enemy, sometimes they can be your best friend—especially if their product is good quality and their brand name is not well imprinted onto society's conscious. Anyway, whether they have done a poor or fabulous job of branding their business for success you need to take time to research and study them, so you can know and understand what makes you special and why people should want to buy from you instead of them.

What Makes Your Business So Special?
The one question every business, branding, and marketing consultant asks is "what makes you special; what makes you different?" If you want to grow your business and get to the next level, defining what makes you special is a good place to start. Most businesses are copycat companies, selling the same thing, in the same way as most of their competitors, making for a real challenge in providing an adequate answer to the "what makes you so special?" question. But fear not, it is easier than you think.
Human Connections
In order to lead a healthy, well balanced life, it is important to have some special people in your life. This makes you feel connected, loved, cared for and valued. We all need human connections to thrive and also to be the best we can be in this world. There are many qualities that make up a good friend. Here are three important ones:
Needed - One More Friend
Somebody once said that a stranger is simply a friend you haven't met. The dictionary says that a friend is one who is attached to another by affection which leads him to desire his company, or one who has sufficient interest to serve another.
Special Loans
What are special loans? Well let’s define them as loans that are not the usual type. If that seems a little vague to you, you’re not alone. A special loan would be a loan outside of the typical- go to the bank, sign some papers and make payments or they are going to take your boat- kind of loan. Sometimes we’re all forced to get a little creative. When that happens, special loans are what will pull us through. A special loan in the way of a house mortgage is often the first kind that you will run into. These loans are generally backed by a government agency such as HUD (Housing and Urban Development). These loans are guaranteed by the government to be paid. They do this by insuring the loan. They do not assume the entire loan should the person responsible for the loan default, but instead act as an insurance mechanism that will defer s
Five ways to use a special offer
Special offers are the only thing left when you run out of time and still have a hill to climb to reach your sales target. It seems a really dumb thing to do because the people whom you send the offers to are likely to become conditioned to the special offer rates. Worse, they get to know when the end of your measurement period is and wait for the offers! The article gives the five best ways of using special offers.
So Who The Hell Am I?
Many facets of life, business, and even the perception we hold of success, are based on the foundation of our special relationships and our judgment. Special relationships can be used to endorse �I am loved and wanted� or �I am dismissed and/or unimportant�. So, for example, if I am not invited to the party or I don�t get the promotion, or the bank won�t extend my overdraft I can use my special relationships to evaluate my own worth in a negative sense. Rather than getting in touch with our own sense of who we are, we look to our special relationships to define us.

Our Fate is in Our Own Hands
A few years ago a friend had Ned, a small independent contractor, do extensive renovations to his home. Being a very fussy craftsman and cabinet maker, Ned did an especially superb job on the extensive woodwork involved in the renovation. About a year after completing the renovations, Ned bumped into my friend at the local hardware store. "The recession finally caught up to me," Ned told my friend. "I've had to lay off my crew and try to wait out this slow period."

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