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ATTRACTING INVESTORS: A Compelling Executive Summary in 10 Items or Less
Attracting an investor is like attracting a mate—you want to pique the investor’s interest without showing all your cards at the outset. The perfect vehicle for achieving this delicate balance is the Executive Summary. The goal of an Executive Summary is to whet the appetite of the investor by presenting a compelling premise, an irresistible hook. Your short (5 pages or less) document is meant to give a potential investor every reason to say “yes” and little reason to say “no” to a face-to-face meeting.

BUSINESS PLAN BLUNDERS 7 Ways to Avoid Shooting Yourself in the Foot
Okay, you’re finally writing your business plan. But will it help you secure the funding you need? Will it be your road map to success—helping you to build a successful business? Most entrepreneurs write their business plans with one goal in mind: to raise money. Even so, a business plan is a double-edged sword. While it allows you to introduce and sell your business to the reader, it also gives the reader the opportunity to say “No, thanks.” Don’t blow your big chance. Now more than ever, you only get one chance to make a good first impression. Below are 7 mistakes to avoid—7 sure-fire ways to shoot yourself in the foot.

Other specific solution Related Articles

Mobile Technology -- Everything You Want But a Reliable 3-Min Call
Mobile technology is rapidly replacing land lines. It is becoming tomorrow's communications/entertainment solution today. It opens doors for the best marketing/selling...direct to the specific consumer.
Closing with Ease
Next to objections, closing is one of the most talked-about sales training topics among sales people and sales managers. Everyone wants to know how to close and how to speed up the buying process. Closing is easy when you have thoroughly appreciated each customer’s specific requirements and aligned the presentation of your solution accordingly.

What's Your Niche?
Here is a question I want you to answer right now. Ready, who are the specific group of people your business serves and what main solution does your business offer them?
Money comes to you when you do this one thing!
What is the solution you offer your clients? Not what you think the solution is, but the actual solution. The greater the solution, the more money they are willing to give you.

The Future of Sales
For centuries, the sales model has been focused on placing a solution. Given the complexity of business these days, having the right solution to manage a ‘need’ is not enough to help buyers choose your solution. Buyers live in a very complex world now. With global stakeholders, economic downturns, enlarged decision teams, and an almost limitless number of options – all available at the drop of a hat – competition is far more complex than being addressed by us having a good solution and giving great service. And as a result, we’re having greater difficulty closing sales. We’d like to think it’s ‘the economy, stupid.’ But in reality, the problem is more complex.
Prospects Aren't Really Prospects
Sales has a goal: find a prospect with a need and sell a solution. You can call it anything you want, use all of the fancy terms about serving your client, be a Trusted Advisor or a Relationship Manager, do whatever you can to understand need and make nice. But at the end of the day, your job as a seller is to place your solution. Unfortunately, we do it the long, hard way: we assume - and this is a baseline assumption in the sales industry - that when we notice a ‘need' that our solution can fulfill, we have a prospect. Yet we consistently close 7% of our ‘prospects.' Obviously our assumption that a prospect with a need which our solution can resolve is a specious assumption.
Advertising: The Nuts And Bolts Of Making It Work: Step Three: Make sure your advertising is specific, has substance and is credible
Being specific is essential in advertising. It answers questions and lends credibility to your advertising. Being specific is a surefire way to convert prospects into customers. The more specific you are about what benefits your service and/or product has to offer to your customers the better response you will have from your advertising
Beware of Charged off Debts!
As debtors you will want to look for an easy solution to the sticky situation you have gotten into – not being able to pay the debt. You and the creditor may come into an agreement over the debt and he will agree to charge off the debt because it has become worthless. It is known as “Specific Charge Off” method.
Start Your Own Makeup Line - Here's How
If you want to start your own cosmetic line, first decide on a specific and unique solution that you will provide to your customers. There are so many cosmetic products on store shelves today that unless you have a unique selling proposition, your product will get lost in the market...
First Contact: What to Do, Why, and How to Get Better Results
Depending on the selling approach you're using, you are closing between .6% - 7% , regardless of size of solution or industry. These numbers are far lower than they need to be: so long as your primary focus is on making a sale and you focus on needs assessment and solution choice (factors which are the buyer's final considerations), and ignore the change management issues buyers must handle before they choose a solution, you are delaying a close by a factor of 8.
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