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Yo Adrian! You Don't Have to "Win" to be Great
Applying strategies from the Rocky movies to your business.

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Working with Ethical Gray Areas
The bottom line in leadership is that ethics cannot be codified or dictated. Ethical behavior is dependent upon the judgment and decision making by the leader. The best leaders are consistent and deliberate in their decisions when ethical gray is present. They communicate the decision, and more importantly, the reasons for their decision. They often collaborate the decision, not to cover their rear ends, but to seek wise counsel and tap into the judgment of others.

Google Book Search Helps Authors Sell More Books
The jury is in… and it’s a split decision. Split on the Google Book Search Program that is. Some people love it. Others think it’s the apocalypse. I really don’t want to get into the legal ramifications, copyright law and every other argument out there. The bottom line: From a book marketing standpoint, it’s a good thing. Why? It’s simple. People can’t buy what they don’t know about. Google Book Search lets people find a book with the topic they’re searching for and allows them to peek inside. If they like it, and want more they can buy it.

Want to Double Your Sales? Cut Your Market in Half
Two years ago, my firm suffered from split business disorder and as the owner, so did I. Offering marketing services for small business owners, we also offered team building and training services to Fortune 500 firms. Neither segment was large enough to stand alone, so I spent my time split between both. When someone asked me what I did, I was never quite sure how to respond and often said too much. Networking associates overloaded with T.M.I. (Too Much Information) rarely had a good referral for me. How could they? If I didn't know what I did or who I wanted to meet, it was unrealistic to expect others to be able to help me. A drastic change was required!
Choosing a Split-Testing Platform That is Right For You
I often talk about the importance of split testing your web pages to ensure that you're earning as much as you possibly can from your website. Split testing can be as simple as running a page for a few weeks, then replacing it with a new page and seeing which one converts better.
To decide or not decide - This is the Law of Attraction
Often we have time to think about our decisions, other times not. We may be called to make a decision in a split second that can forever change our lives. If we have not developed the our ability to make decisions when needed, in the time needed, we can miss many opportunities.

Anatomy Of A Buying Decision
Before your prospect makes the decision to buy your product or service, four decisions must be made. For the most part these decisions will be made inside their heads or in conjunction with others depending on whether it is a joint decision making process or not. In small to medium sized businesses one person may make the buying decision, but in larger companies it is usual for the decision be made by a group of people. Whatever the amount of people involved in the buying decision, the same four decisions must be answered.
Closing for a Commitment or Settling for an Agreement?
There comes a time when all your hard work and preparation come together, and the time is right to go for closure! This is the moment you go for commitment. In business, whenever people interact, they make decisions ― a decision to talk, a decision to listen, a decision to act on a recommendation. Ideally, as a leader you want your followers to make decisions that are both well-informed and high in confidence. The reason for this is two-fold. First, the higher your followers are in confidence when they reach a final decision, the more effort and quality they will put into carrying through that decision.

Tips for Better Email Subject Lines
Email subject lines are the first impression that potential customers get when it comes to email marketing strategies. Since email subject lines are generally less than 50 characters and most people make a split second decision about whether or not to open the email itself, creating them is a daunting task.
Beneficial and Profitable Things
It is hard to take advice from others. I am super stubborn and want to do everything myself but no good comes from that. I would not have created this blog if I didn't learn that blogging was effective. I would not have split tested my opt in forms if I didn't know that split testing was important. I would not have had share buttons and call to actions and fewer ads on my page if I didn't know these techniques were effective. I think you know where I'm going with this.
Split-Testing for Assessing the Performance of a Website Design
To assess the performance of a website design, many web designers use the technique of split-testing. Under this technique, different versions of the same site are created and the variations in their performance are measured, in order to take corrective measures. Split-testing brings in numerous benefits including understanding of visitors’ behaviour, getting accurate performance measurement, better conversion rate and competitive edge.
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