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Elite athletes find key to corporate success
For Cathy Freeman and Ian Thorpe and now Stephanie Rice and Michael Phelps Olympic success has literally brought fame and fortune … but their high profile success is not just about the colour of their medals. With the Olympics just over I can’t help but think of all the other athletes who won medals and wonder how many of them will end up with amazing sponsorship and media deals like Cathy, Ian, Stephanie and Michael. Not many I’ll bet. And with the Paralympics just begun, how many of these athletes will capitalise on their talent and success with lucrative sponsorship and media deals? Maybe even less.

Other sponsorship opportunities Related Articles

Coaching to Success in 2006 and Beyond
2006 is well underway and each day presents opportunities for each and every one of us to be successful. But do we recognize the opportunities for success? Do we act upon the opportunities for success that are recognized? How does one become skilled in recognizing, seizing and acting upon opportunities for success? One very powerful answer: “through coaching.”

Sponsorship – a Wonderful Joint Venture
One of the best Joint Ventures available is Sponsorship. But it takes an understanding of the psychology and dynamics of this win/win scenario to make it work optimally in the interests of both parties.

Sponsorship marketing: Five criteria for sponsoring
Sponsoring is perceived as a good thing. When you sponsor an event, community group or cause that your prospects like - they are more likely to like you. And they are more likely to trust those that they like. Trust makes it easier for prospects to buy from you. You don't need to say a thing about yourself. By sponsoring you are indirectly saying that you support the cause. For that reason be sure to include sponsorship in your marketing. But, choose your sponsorships strategically. The next questions are, “What should you sponsor?” and “How do you know if you are getting a good return on your sponsorship?”

Growing your Small Business through Sponsorships & Promotional Give-away’s
As a small business it can be difficult to promote your company towards potential customers, especially if you have a limited marketing budget which many small businesses do. One effective technique of growing and promoting your business is through the sponsorship of local sporting teams. This article outlines the benefits of sponsorship as well some tips for getting the most out of your sponsorship.

How to Find More Sales Opportuntities without Cold Calling
The two biggest problems for most companies right now, in this economy, are delayed closings and not enough new opportunities. I've tackled delayed closings, so today, with a little help from my friends, I'll tackle not enough new opportunities. I mentioned in my last post that (most of) you need three times more opportunities than ever before to make up for the late stage opportunities that aren't closing right now.

Elite athletes find key to corporate success
For Cathy Freeman and Ian Thorpe and now Stephanie Rice and Michael Phelps Olympic success has literally brought fame and fortune … but their high profile success is not just about the colour of their medals. With the Olympics just over I can’t help but think of all the other athletes who won medals and wonder how many of them will end up with amazing sponsorship and media deals like Cathy, Ian, Stephanie and Michael. Not many I’ll bet. And with the Paralympics just begun, how many of these athletes will capitalise on their talent and success with lucrative sponsorship and media deals? Maybe even less.

How To Get The Most Out Of A Sponsorship Proposal.
Ever wanted to know how to organise a sponsorship deal which lands on your desk? Well read on!

12 Myths and Mistakes of Selling Sponsorships
All levels of businesses are selling sponsorships now. There are a number of myths and mistakes regarding sponsorship sales that can sink your efforts before you even start.

Are Sponsorships Right For You?
Should you become a sponsor? Should you offer sponsorships? Learn the pros and cons if sponsorship is right for your business.

Business Strategies For Sponsoring a Charity Event
Non-profit or a charity event sponsorship is something every size business should have in their marketing tool kit. Here are some helpful strategies.

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