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The Power of the Blog
My entry into social media was through the creation of the Procurement Insights Blog in May 2007. As of today it reaches more than 300,000 syndicated subscribers each month worldwide, and with more than 40 sponsors and growing it is the number one sponsored blog in its sector. Of course, none of this was planned as the reasons for creating the blog in the first place was to consolidate my various deadlines for the increasing number of publications for which I wrote either a column or articles on a regular basis. In short, I was able to create a single location from which the magazines could access the articles for distribution through their publication.

Other sponsorship program Related Articles

Sponsorship – a Wonderful Joint Venture
One of the best Joint Ventures available is Sponsorship. But it takes an understanding of the psychology and dynamics of this win/win scenario to make it work optimally in the interests of both parties.

8 Key Factors That Define A Good Affiliate Program
Affiliate programs are a popular way to earn money online. But do you know what to search for in an affiliate program? It is important that you know what constitutes the best affiliate program before you sign up with any program

Sponsorship marketing: Five criteria for sponsoring
Sponsoring is perceived as a good thing. When you sponsor an event, community group or cause that your prospects like - they are more likely to like you. And they are more likely to trust those that they like. Trust makes it easier for prospects to buy from you. You don't need to say a thing about yourself. By sponsoring you are indirectly saying that you support the cause. For that reason be sure to include sponsorship in your marketing. But, choose your sponsorships strategically. The next questions are, “What should you sponsor?” and “How do you know if you are getting a good return on your sponsorship?”

Growing your Small Business through Sponsorships & Promotional Give-away’s
As a small business it can be difficult to promote your company towards potential customers, especially if you have a limited marketing budget which many small businesses do. One effective technique of growing and promoting your business is through the sponsorship of local sporting teams. This article outlines the benefits of sponsorship as well some tips for getting the most out of your sponsorship.

Elite athletes find key to corporate success
For Cathy Freeman and Ian Thorpe and now Stephanie Rice and Michael Phelps Olympic success has literally brought fame and fortune … but their high profile success is not just about the colour of their medals. With the Olympics just over I can’t help but think of all the other athletes who won medals and wonder how many of them will end up with amazing sponsorship and media deals like Cathy, Ian, Stephanie and Michael. Not many I’ll bet. And with the Paralympics just begun, how many of these athletes will capitalise on their talent and success with lucrative sponsorship and media deals? Maybe even less.

How To Get The Most Out Of A Sponsorship Proposal.
Ever wanted to know how to organise a sponsorship deal which lands on your desk? Well read on!

12 Myths and Mistakes of Selling Sponsorships
All levels of businesses are selling sponsorships now. There are a number of myths and mistakes regarding sponsorship sales that can sink your efforts before you even start.

Are Sponsorships Right For You?
Should you become a sponsor? Should you offer sponsorships? Learn the pros and cons if sponsorship is right for your business.

Affiliate Management Programs For Small Business
Have you often wondered which Affiliate Program you should choose? I'm often asked to help small business owners choose the most appropriate affiliate program to help others promote their products and services. Additionally, I'm often asked about which program integrates with Wishlist Member (membership plugin for Wordpress). To me, it comes down to functionality and price and there isn't one correct answer - it all depends.... Here are some thoughts to consider when choosing an affiliate program.

Business Strategies For Sponsoring a Charity Event
Non-profit or a charity event sponsorship is something every size business should have in their marketing tool kit. Here are some helpful strategies.

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