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Lesson #2: Who Said Shaving And Sports Do Not Go Together?
In a memo Gillette sent out to all of his company directors in 1912, he wrote, “The whole success of this business depends on advertising.” Indeed, Gillette did not only popularize the modern razor and usher in a new culture of disposable commodities. He also introduced a new way of thinking when it came to advertising.

The Timing of Success: How Biver Gave New Life to Luxury Watches
“The watch does not represent the indication of time anymore,” Biver once said.
PR Marketing in Tough Times
Tough times present PR opportunities as well. If everyone else is cutting their public relations expenditure, then the players that remain will be heard more loudly and clearly. You will still want to be prudent and it is wise to review activities and focus on those that make the maximum impact. Here are ten things you should do and five things not to do.
Marketing - How Much Do You Spend?
Just how much do you budget for in your marketing? Or do you even have a marketing budget?
Evaluating PR Pitches – Getting Beyond the Beauty Contest
Sadly, the pitch is often the high point in the agency/client relationship. Agencies may over promise and under deliver, but equally clients may brief poorly or be seduced by showmanship or short term tactics. Objective evaluation is the answer. Adrian Maguire of online PR specialist, www.CLICKintoPR.com outlines ten things you should do and ten things not to do.

Other sponsorships Related Articles

Ten Tips for Selling in a Down Economy
Whether we are really in a bad economy or just think we are in a bad economy, companies are cutting their budgets. Often times, marketing budgets are the first to be cut, which can spell doom to people who sell advertising, media and sponsorships. No matter what you sell, the following ten tips can help you overcome the challenges of today's economy.
Sponsorship marketing: Five criteria for sponsoring
Sponsoring is perceived as a good thing. When you sponsor an event, community group or cause that your prospects like - they are more likely to like you. And they are more likely to trust those that they like. Trust makes it easier for prospects to buy from you. You don't need to say a thing about yourself. By sponsoring you are indirectly saying that you support the cause. For that reason be sure to include sponsorship in your marketing. But, choose your sponsorships strategically. The next questions are, “What should you sponsor?” and “How do you know if you are getting a good return on your sponsorship?”
The Power and Profit of Affiliate and Joint Venture Partnerships
In offline marketing terms such as sponsorships, partnerships and shared revenues were used to define what is now referred to in the online world as Affiliate Partnerships and Joint Venture Partnerships.
Make Your Marketing Personal
It used to be that only big companies could afford to create a marketing message that was highly visible: newspaper ads, direct mail, television, radio, skywriting, sponsorships, etc. But modern technology allows people to create one-offs inexpensively: email blasts, your own ink-jet printer, local digital printing, or even personal 3D fabricators.
Don't Squander Your Message
If you've listened to the news on National Public Radio, you might have heard sponsorships ending "on the Web at Sodexho.com." But they don't tell you how to spell it! They don't even say "so-dex-ho," let alone the far more effective "s-o-d-e-x-h-o." When you're entering a website, if you're even one letter off, you won't get there--you'll get to someone else's site, perhaps, or a "server not found" error.

12 Myths and Mistakes of Selling Sponsorships
All levels of businesses are selling sponsorships now. There are a number of myths and mistakes regarding sponsorship sales that can sink your efforts before you even start.

12 Steps To Sponsorship Success
Selling sponsorships can be a daunting task, particulary for the unexperienced. The following article covers all the essential steps to help ensure your success, from developing your offering to closing the sale. It offers advice on finding the right person to speak, developing partnerships and fulfillment of your sponsorship offering.

Are Sponsorships Right For You?
Should you become a sponsor? Should you offer sponsorships? Learn the pros and cons if sponsorship is right for your business.
3 Ways to Organize a Charity Campaign with Promotional Fundraising
Why are charity fundraisers beneficial to businesses? Companies gain credibility when fundraising for charitable causes, especially when charity promotional products are used. Promotional advertising is effective for promotions like dinner fundraisers, sponsorships, gift donations, and community events because both the nonprofit organization and the business receive exposure.
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