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How to Turn Your No-Sales into Cash by Turning Your "Features" into "Benefits."
If your advertising and marketing materials are touting your product's or service's "features" instead of its "benefits," you're probably missing out on sales opportunities. Learn how to turn your features into benefits, so you can turn those no-sales into cash.

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Internal Communications always remember your employees
All too often organisations overlook the people that work for them when mapping out communications strategies. They pay lip service in the form of an occasional misdirected internal newsletter, throw some money at a staff party and have sporadic employee meetings.
Getting Paid What You Are Really Worth as an Accounting Firm
Finding an accountant in North America that feels like they get paid what they’re worth by their clients is like finding a unicorn in your backyard – a rare find. The reality is that most accounting firms I’ve worked or spoken with feel that they are underpaid regularly. Face it, members who work in industry must face their employers on an annual basis with respect to remuneration. As public practitioners, you must do it on a daily basis. For many practitioners, one look at their billings, WIP, recovery or receivables usually shows that they’ve been turning a blind eye to what all this is doing to their cash flow. In this article, I will share with you some very specific things you can do to get paid what you are truly worth.
Do You Follow Your Leader?
Organizations are successful or not partly on the basis of how well their leaders lead, but also in great part on the basis of how well their followers follow. Surely improving the performance of followers should be worthwhile. What is the role of the follower and how does it affect leadership behavior and effectiveness? How can members of the executive team participate more effectively to create a truly dynamic partnership relationship with their leader?
Viral Marketing
We’ve all heard about – and, most likely, seen firsthand – the successful effects of the viral marketing campaigns engaged in by the likes of Hotmail. At the end of each and every single one of its free web-based emails that gets sent out on a daily basis, Hotmail has its logo and tagline sitting there. One wonders how many new customers it signs up on a daily basis thanks to all of those millions of emails that get sent out every day.

Enjoy Beating Burnout
Ever wondered how some people seem to be always relaxed and confident at work, no matter how much pressure, stress and change is imposed on them? We're not talking here of sporadic bursts of high pressure that take more than the usual effort. This is all the time - over weeks and months, even years. The answers don't just rest in the way they approach their work. It's more about what they do when they are away from work. This article unlocks some answers that are, and always have been, available to everyone.
How to Compete with the Big Box Stores Or Have You Built a Fence Around Your Herd?
The biggest mistake business leaders can make is only sending out sporadic mailers once or twice a year. Doing this will leave them open to being lured away by our competitors.
Does the Present Buy American AccordBy-Pass Popular Opinion Relative to Protectionism
In the October 1st, 2009 Procurement Insights post titled “Buy American Policy: Economic Imperative or Popular Opinion,” I provided an excerpt from my interview with Canada’s Trade Minister Stockwell Day regarding the basis for the Buy American policy. It was of course the Minister’s expressed belief that popular American opinion surrounding protectionism was the basis for Congressional support of the conditions associated with the stimulus bill that would block Canadian firms from accessing the US government market, versus the existence of legitimate economic imperatives. In short, the U.S. Congress was yielding to public sentiments.
How To Create A Marketing Strategy That Insures a Constant Flow of Business
To better market your business you'll need to think about your marketing strategy. It isn't enough to do sporadic marketing activities. A successful plan will help you to establish a constant flow of new business and allow you to more accurately forecast your staffing needs. What are the components of a successful marketing strategy?
Answering Service Pricing
Answering service pricing is usually a flat rate structure, on a per minute basis, or billed on a per call basis. Each pricing structure has its advantages and disadvantages.

Here's a Quick and Easy Way to Improve Performance at Work
In order to improve performance at work, a leader has to improve the overall level of communication within their organization to keep the people informed of what is going on. A level where the people working under he/she understands what the vision of the leader and/or organization is as well as why certain things are done on daily basis. Also, making sure that people clearly know where they stand in performance on a daily basis and then providing a safe environment that keeps things moving in a positive direction while limiting the negatives. In short, I call it Creating a Culture of Transparency.

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