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Cinnamon Rolls, Breast Cancer and Your Business -- How Doing Good Can Grow Your Business
More than ever before, consumers are socially minded. In many cases they want to know the businesses they patronize are also socially minded. Connecting your business to a good cause is more than just making you "feel good" it can also make good business sense. So what are some ways to start? (Other than writing a check.) Well, here are a few ideas you can use:

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M.I. aka Hip-Hop Messiah, Uncut, a Ladybrille Exclusive
It is past midnight in Nigeria and roughly about 3:00pm in California when I get the call from Jude Abaga aka M.I. [pronounced ‘em eye’]. He has been out and about all day plus he tells me “dealing with Lagos traffic jams” aka “go slows” so he renegotiates our interview time. When his call comes through, he is full of apologies his voice taking on a humble tone, quite contrary to the one I am used to from my sound system i.e. bold, strong and unapologetic for his mad talent, intelligence and refreshing MC skills.
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