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Why do advertisers spend so much money talking to people who have very little to spend? Because they like talking to themselves – often defined as the first sign of madness
For marketing to succeed, who you talk to is far more important than what you say. Yet marketers tend to spend much of their time talking – often incomprehensibly - not to people with money but to those without.

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But Is the Pope a CFP
Peter Baigent's article reminded me of a Crown Life manager I knew decades ago. Pierre, in telling me about his trip to Rome, and audience with the Pope, said, "You know, he'd make a good insurance agent because he divides the population of the world into just two categories."

One On One with Pierre Omidyar
My preview of Woz’s book, I, Woz, got me thinking of engineers who embody purity. Another outstanding example of this is Pierre Omidyar, the founder of eBay. On September 5, 2000, I did a “fireside chat” with Pierre at a Garage event in London. Here is a video of this interview:

The Online Auction King: Pierre Omidyar is Born
“I started eBay as an experiment, as a side hobby basically, while I had my day job,” recalls Pierre Omidyar. An unexpected success, that side hobby has today become the world’s largest personal online trading community. The website hosts nearly four million auctions every day, with almost half a million new items being added for sale every 24 hours. Omidyar’s personal net worth is estimated to be roughly $10 billion.

Pierre Omidyar Quotes
Pierre Omidyar Quotes

Sampling Success: How Bad Chef Ramsay Makes Good
“Chefs are s*** at running businesses,” says Ramsay. “When you look at the f***-ups with Marco [Pierre White] and [Jean-Christophe] Novelli, and what they’ve done in terms of how their businesses have disappeared without a trace, it’s because they’ve tried to run those businesses themselves.” Ramsay may be the exception to his own rule. An internationally renowned chef and a successful entrepreneur, Ramsay’s global empire shows no signs of disappearing. How did this temperamental man who once dreamed of playing professional football become one of the most celebrated chefs today?

SEO Benefits of Blogs
Blogs, short for weblog, have been used to share thoughts on everything from cooking recipes to investment advice. What's all the hype about blogs? Why start a blog? This article dives into what actually makes blogs so special when it comes to gaining visibility for your company or service in search engines such as Google and Yahoo.

A Legitimate Work From Home Business Teaches Be, Do, Have
Be, Do, Have. A simple phrase, yet so valuable when looking to operate a legitimate work from home business. Learn more about this interesting phrase as expert author Jeffrey David Nelson dives into the philosophical world of "Be, Do, Have."

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