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Gone Are the Days… Revitalizing Sales Reps for the New Century
As an "A" player in the New Century you must build business-to-business relationships through channels that other team members can service. The special buyer/salesman relationship isn't dead, golf is still allowed, entertainment is still acceptable, but the degree to which these tools are used has changed. Certainly, the focus and the gray matter behind the sales planning process must contribute more to the long-term goals of the organization. The sales representative in the New Century ensures that their products, their services and their company becomes the channel of choice. The primary objective is the same. "First Call and Last Look," but the methodology has evolved to a higher level. Transactions are no longer managed by the field sales representative.

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