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stage magician Tagged Articles
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Image Versus Identity
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| The image of a company can be purchased and crafted much like an illusion that a stage magician performs. The identity of a company is the real version of what customers see and experience when patronizing a company.
Huge difference.
It is quite possible and often likely that companies that have paid for an image have quite a different identity. Grassroots marketing people like your's truly discover and bring out the true identity of the businesses we represent.
Here's a quick example; an area has an Avis Rental Car location which has an image of "We're number two, so we try harder." But also in the area is Joe's Rental Cars, a local guy who serves free hot dogs and always has cars in stock. The first has an image, the second has an identity.
Image is fleeting and expensive, identity keeps customers talking and coming back.
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Other stage magician Related Articles
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Completing the Learning Cycle – and Beyond
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| One of the most useful models I have found for understanding the learning cycle is the model described by Thomas Gordon as the “conscious competence learning stage model”. What I plan to do in this article is describe some of the “symptoms” of each part of the cycle, what learners need in this stage and give some practical illustrations. |
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MARKETING YESTERDAY, TODAY AND TOMORROW FOR BUSINESSES DEVELOPMENT.
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| Marketing concept has evolved over the years. It has gone through some sort of evolution to where we are today. There have been marked stages and these stages are the following:
Industrial revolution: at this stage specialization took place, with the industrial revolution, wages were introduced. At this stage the farmers could produce and sell to the industrial workers. The marketing and the business concept was simple at this stage but later become more complicated eventually. In marketing this stage is called the production stage, it took a while and Henry Ford perfected it. He came up with the car assembly and mass market was born. At this stage there was limited choice for the customer. |
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Image Versus Identity
| |
| The image of a company can be purchased and crafted much like an illusion that a stage magician performs. The identity of a company is the real version of what customers see and experience when patronizing a company.
Huge difference.
It is quite possible and often likely that companies that have paid for an image have quite a different identity. Grassroots marketing people like your's truly discover and bring out the true identity of the businesses we represent.
Here's a quick example; an area has an Avis Rental Car location which has an image of "We're number two, so we try harder." But also in the area is Joe's Rental Cars, a local guy who serves free hot dogs and always has cars in stock. The first has an image, the second has an identity.
Image is fleeting and expensive, identity keeps customers talking and coming back.
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How to Hold Your Breath Like David Blaine, World Record Holder (and Now, Me)
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| Last night, world-famous magician and endurance artist David Blaine taught me how to hold my breath. |
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Three Stages of a Sales Agent
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| Sales agents and advisors have a life cycle, similar to that of the life cycle of a franchisee. There's a beginning stage, an intermediate stage, and the final result stage. Most agents and advisors behave in a similar fashion during the first two stages, but their behavior can differ dramatically in the final result stage. But I'm getting ahead of myself… |
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Entrepreneurs Raising Early Stage Venture Capital are in a Beauty Contest
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| Startup and Early Stage entrepreneurs must compete for the attention and limited capital available from angel investors and early stage venture capitalists. In many ways it can be compared to a Beauty Contest. The business fundamentals of a successful business are in place, but to be "picked" from the other companies also pitching those investors, that company must be the most attractive to that investor, that judge who will decide if the company qualifies to go to the next stage in the process. |
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Selling from the Page Is the New Social Media Marketing Behavior
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| Most people do not like to be sold from the stage. Yet social media has redefined selling from the stage to selling from the page. |
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The Magical Relationship between Leaders and the Led
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| Discussions on leadership have a tendency to be one-directional with the focus largely on the leader rather than the led. The leader is the magician, the headline act if you will, while the employees are the faceless, doe-eyed audience passively waiting to be enchanted. Scanning the local crowd, the leader pulls out of his sleeves the tricks of his trade; power, authority, charisma and legitimacy. It is the magician alone that determines whether he kills or is killed on any given night. |
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Killer Closes (From the Go for the Gold Summit)
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| This is the first time I’ve shared my easy formula for selling from the stage and creating more sales through public speaking. Here are 6 things you can do to market from the stage, including my Killer Close: the Back-of-the-Room Formula. |
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Dealing with Prospects in the 'Untroubled/Unaware' Stage
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| The most difficult challenge in sales is talking to prospect who need your product or service - but don't know it. They do not see the trouble or the need to change, so we call this the Untroubled/Unaware stage. This article explains how to deal with people in this stage. |
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