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Hiring Good Salespeople
Customers and markets have changed, competition has intensified and products rapidly become commoditised. Consequently salespeople who are no more effective than a product catalogue will be replaced by a new breed of professionals who have a new focus: Demand creation, philosophical alignement, in-depth understanding of their customers' businesses, positioning, executive credibility and the delivery of value. Consequently sales forces and their HR departments will have to use "best of breed" tools and processes for consistently recruiting genuine sales talent.
Is Your Sales Force a Dinosaur
As Rick Canada of Motorola puts it - “The traditional sales force is a dinosaur – a remnant of past success.” “Irresistible new forces are reshaping the world of selling. Sales functions everywhere are in the early stages of radical and profound changes comparable to those that began in manufacturing 20 years ago… But one change outweighs all the others. The meaning of selling itself is shifting. The very purpose of sales is being rapidly redefined.” - Prominent sales authority and author Neil Rackham

Recruiting Sales Talent Major HR Challenge
Worldwide companies are dreadfully inept at consistently hiring the right kind of sales talent for the right jobs. There's a higher level of failure and personnel churn in sales than in any other business function. Research indicates that hiring accuracy runs anywhere between 35% and 55%, depending on the sales role. Jobs such as outbound telesales and commission only life assurance sales are particularly problematic. Using the best possible tools greater than 90% hiring accuracy is quite achievable.

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