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Lesson #4: When the Going Gets Tough, the Tough Keep Going
Newman's second law: “Just when things look darkest, they go black.”

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Case in Point: How Steve Case Achieved Success
“I focus less on looking back and more on looking forward,” says Case. “That was all interesting. It was a great journey for 20-plus years. Some ups, some downs but overall a great experience. The question now is ‘What’s the next journey? What's the next challenge?’” From selling fruit baskets in college to ranking on Forbes’ list of the wealthiest Americans, Case had come a long way to create a company that would soon become a household name and go down in history for its impact on people’s lives as well as its multi-billion dollar merger. Just how did this boy, who once dreamed of becoming a rock star, become the successful entrepreneur that he is today?
Managing Organizational Stars
What contributes to an individual's ability to remain a star? To what extent does past star performance predicate future star performance? And to what extent does a key organizational factor—colleague quality—help or hinder the ability to sustain star performance? The performance of stars is an important career matter for individuals as well as for managers who want to inspire, nurture, and recruit stars.
Are You On The Verge Of Quitting
I believe if you're an entrepreneur or in sales - you deserve a gold star! Why? Because we're people who don't get regular pay cheques like the rest of the madding crowd. We ONLY get paid when we SELL. (Now look in the mirror because I just pasted a BIG Star on your forehead!) And sometimes it feels like sales are slow, no one is calling you back, and you couldn't come up with a new idea if your life depended on it. (thank goodness that's not the case!)

Snag Some Low-hanging Keyword Fruit
Many times, we agonize over not being found on the Internet. In some of these situations, however, improving our website ranking will require more work than we realize or our expectations are unrealistic. One strategy for increasing the number of visitors to your website is to go after "low-hanging keyword fruit!" In this article, we will explore just what this fruit is and how your can grow it.
Will Gifts Get Prospects to Return Calls from your Salespeople?
A fruit basket arrived this morning. My first reaction was, "who would want to send me a fruit basket?" It turned out that a salesperson sent it, hoping to get me on the phone. He had already left two voice mail messages and stopped by on one other occasion. As I write about his attempts to reach me, a few thoughts are running through my mind:
Home-based Business: Why You Should Make Bayberry Candles
Unlike many other waxes for candles, bayberry’s is limited for a certain period of time. Derived from the berry fruit of bayberry shrubs, the candles from such wax can only be made from autumn to spring, season when the fruit-bearing activity is at its peak. Some view this as a liability because its being limited means the price for the raw wax is expensive.
Why Good Looking Mobile Home Parks Have Ugly Returns
Some mobile home park buyers have this erroneous idea that the goal is to buy a great looking asset. They even rate the parks they look at based on physical appearance. The star system is a good example. Most people think a five-star park is always superior to a one star park. However, the only real star system they should consider is which park is a superstar on cash flow. Because at the end of the day, all that really matters when you own a mobile home park is making money. Parks that make money are great, no matter how ugly they are, and parks that lose money are dogs, despite how cute their entry may be. And, as a general rule, the prettier the park, the uglier the cash flow.

Leadership Tip: Dream On
Remember when you were a kid and the first evening star began to beckon in a slowly dimming sky? Were you the kid who said "star light, star bright, I want the wish I wish tonight?" Did someone tell you to stop being "so childish" or were you supported in wishing your dream? It has been said that without vision the people will perish. When we stop looking toward an ideal that we are reaching for the world becomes flat and stale. In all leadership development programs there needs to be a module on keeping dreams alive.
Are you a Star?
Can you be a "star" all the time - shining and twinkling high above everyone else, every day? I think a few remarkable people can, but much more attainable for most is being a "star" some of the time.
Climb That Tree and Increase Your Sales
Most salespeople will tell you today that a lot of the business has gone away. The fruit that was once hanging so low in the tree is gone---picked away by the competition---caused to die away by the economy. In fact, it is these statements that trigger the VICTIM mentality and tend to shut down a good portion of the selling efforts. Listen to me: With very few exceptions, there is still plenty of opportunity (fruit) in the tree. Now is the time, however, that we need to learn (or re-learn) how to climb! Now is the time when the “weeding out” process begins. Now is the time when those who “cannot or will not” are replaced by those who can, will, and DO!
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