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Lesson #1: Make the Product the Star of the Show
There really was not much to Ron Popeil’s Veg-O-Matic. You took a vegetable of your choice, put it through the machine’s blades, and you immediately had vegetable slices. But, if it was such a simple and transparent device, how come it became one of the first food-processing appliances to gain such widespread popularity in the U.S.? Were Americans really that eager to find a better way of slicing and dicing their veggies? Perhaps, but there was more to it than that; in pitching his product, Popeil made Veg-O-Matic the star of the show.

Is Personal Branding Really Effective?
Personal branding is a hot topic these days. An entire industry has grown up around it seemingly overnight. Personal branding gurus claim that branding yourself is the key to success in this new economy. And yet, there's something often repulsive about personal branding that can make it backfire if you're not careful.
Deadly Sin#7B: One-size-fits-all Sales Pitches
There are two basic weaknesses to one-size-fits-all sales pitches: 1. Failure to appeal to different types of prospects 2. Failure to discriminate among different types of prospects with the same general interests, but who have different "social styles"

Other star of the show Related Articles

Promote Like a Pro
Book Review -- Small Budget, Big Show – By Linda F. Radke (and contributors), Five Star Publications Inc, March 2000, 185 pages

Managing Organizational Stars
What contributes to an individual's ability to remain a star? To what extent does past star performance predicate future star performance? And to what extent does a key organizational factor—colleague quality—help or hinder the ability to sustain star performance? The performance of stars is an important career matter for individuals as well as for managers who want to inspire, nurture, and recruit stars.
Are You On The Verge Of Quitting
I believe if you're an entrepreneur or in sales - you deserve a gold star! Why? Because we're people who don't get regular pay cheques like the rest of the madding crowd. We ONLY get paid when we SELL. (Now look in the mirror because I just pasted a BIG Star on your forehead!) And sometimes it feels like sales are slow, no one is calling you back, and you couldn't come up with a new idea if your life depended on it. (thank goodness that's not the case!)

Training Employees in a Tight Economy
One reason you should be looking to increase your training dollars is that you want to retain your star employees and show them that the organization believes in them and is looking to develop their skills to be even more valuable to everyone.

Salespeople misperceive their proper roles by being misled by leads
By being the "Star of the Show' you are in peril of overplaying your part. By being the Stage Manager you can control the development of the plot.
Here’s how to impress your boss
Just as you manage your employees, you need to manage the boss. Your management career will take off if you can show the higher-ups that you’re a reliable, trustworthy star. The very thought of trying to impress the boss may make you cringe. The notion of currying favour with powerful people at your organization may strike you as a fake, calculated attempt to get ahead.
Why Good Looking Mobile Home Parks Have Ugly Returns
Some mobile home park buyers have this erroneous idea that the goal is to buy a great looking asset. They even rate the parks they look at based on physical appearance. The star system is a good example. Most people think a five-star park is always superior to a one star park. However, the only real star system they should consider is which park is a superstar on cash flow. Because at the end of the day, all that really matters when you own a mobile home park is making money. Parks that make money are great, no matter how ugly they are, and parks that lose money are dogs, despite how cute their entry may be. And, as a general rule, the prettier the park, the uglier the cash flow.

Leadership Tip: Dream On
Remember when you were a kid and the first evening star began to beckon in a slowly dimming sky? Were you the kid who said "star light, star bright, I want the wish I wish tonight?" Did someone tell you to stop being "so childish" or were you supported in wishing your dream? It has been said that without vision the people will perish. When we stop looking toward an ideal that we are reaching for the world becomes flat and stale. In all leadership development programs there needs to be a module on keeping dreams alive.
Are you a Star?
Can you be a "star" all the time - shining and twinkling high above everyone else, every day? I think a few remarkable people can, but much more attainable for most is being a "star" some of the time.
The Requirements to be a 10 / 10 Sales Professional
Not every sales professional born with the gift of gab becomes an all-star at business development, however just about every all-star at sales and business was born with a knack for carrying an engaging conversation with people from all walks of life.
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