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Personal Branding: The New World of Online Advertising
In the web 2.0 era, a new wave of instant online video "stars" have become a new form of celebrity, and are even being turned into pitchmen and women for savvy brands.

Other star story Related Articles

telling stories the brand connection
Today, we're interested in stories, and not particularly interested in facts. Every story needs facts, of course, but they are secondary. The facts are there just to provide some ballast for the story. There are always so many facts that don't fit into the story, and insofar as they don't fit, depending on our commitment to the story, we have a tendency to disregard them. Every good story has some connection to the truth of our experience, but the story's the thing.

Managing Organizational Stars
What contributes to an individual's ability to remain a star? To what extent does past star performance predicate future star performance? And to what extent does a key organizational factor—colleague quality—help or hinder the ability to sustain star performance? The performance of stars is an important career matter for individuals as well as for managers who want to inspire, nurture, and recruit stars.
The Most Important PR Secret
What most entrepreneurs and companies don't understand is that often the main job of the PR firm is to find the right story. It's often not the obvious story that works, because that's the same angle that the competition will be pitching. Without the right story and tone, you have a weak campaign, at best. Finding the right story, that's what it all comes down to.
MLB All-Star Game Unveils a Sales Prodigy
Tom Schaff, Sales Development Expert in St. Louis, related a very funny story about events before and after the MLB All-Star Game. Here is Tom's story:
Make Your Story Add Value to Your Clients Bottom Line
The purpose of your story for a workplace audience is to improve the bottom line. Even in those employee appreciation programs where entertainment may seem the focus, there is an undeniable expectation of increased productivity after your story is heard. The question to ask yourself when using your story is: What is the point of the story and how does the story improve a client's bottom line?
Picture Perfect PowerPoint: Presentations that Sell
A presentation is a performance and you are the star. Your slides should help you tell your story--not tell your story for you. This articles tells you how to get it right.
Why Good Looking Mobile Home Parks Have Ugly Returns
Some mobile home park buyers have this erroneous idea that the goal is to buy a great looking asset. They even rate the parks they look at based on physical appearance. The star system is a good example. Most people think a five-star park is always superior to a one star park. However, the only real star system they should consider is which park is a superstar on cash flow. Because at the end of the day, all that really matters when you own a mobile home park is making money. Parks that make money are great, no matter how ugly they are, and parks that lose money are dogs, despite how cute their entry may be. And, as a general rule, the prettier the park, the uglier the cash flow.

How to Prepare for a Television interview for your Business?
Everything is magnified on TV with every word you say or any body movement can be misconstrued as a body language. Know the rules of engagement and you are on your way to become a star performer on TV for your business story
Leadership Tip: Dream On
Remember when you were a kid and the first evening star began to beckon in a slowly dimming sky? Were you the kid who said "star light, star bright, I want the wish I wish tonight?" Did someone tell you to stop being "so childish" or were you supported in wishing your dream? It has been said that without vision the people will perish. When we stop looking toward an ideal that we are reaching for the world becomes flat and stale. In all leadership development programs there needs to be a module on keeping dreams alive.
Are you a Star?
Can you be a "star" all the time - shining and twinkling high above everyone else, every day? I think a few remarkable people can, but much more attainable for most is being a "star" some of the time.
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