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Victory for Starbucks in Tip-Pooling Class Action
A California appeals court has reversed an $87 million award in a tip-pooling class action lawsuit brought against Starbuck's on behalf of the retail chain's baristas (coffee servers). The reversal is a stunning victory for Starbucks and the hospitality industry overall.

Are You In?
When fear is high, people need leaders to lead. They need to 'talk to' and 'touch' their leaders more often than usual. They need that calming effect that the presence of a committed leader brings to an uncertain environment. So, as a leader, what can you do when the task is BIG, you are as scared as the rest?

Starbucks Used To Be A Small Business
When our forefathers arrived on this continent they brought with them a vision of a new world with thriving commerce and raucous marketplaces. No matter what the media may be pushing on us about the economy, the vision of our predecessors is just as alive today as it was a couple centuries ago. If you don't believe it, then kick yourself next time you're standing in line at Starbuck's waiting to pay $4 for a cup of coffee.
Branding Your Firm At Every Touchpoint
The most important assets of any business are intangible: it’s company name, brands, symbols, slogans, and their underlying associations like perceived quality, awareness, customer base and proprietary assets (e.g., patents, trademarks, etc.). Companies that understand this put significant energy into every detail of their brand and charge enormous premiums for the brands they create. Over time, this premium is transferable to the next owner. A little upfront planning and skillful management can deliver long lasting results.

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