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Say the name Starbucks and the first thing most people will think of is coffee. However, many industry analysts argued it was that very fact that was one of the major obstacles standing in the way of CEO Howard Schultz’s dream to create the most recognizable and respected brand in the world. How was Schultz ever going to be able to capture the coffee market in China, a country of tea drinkers, or Japan or Taiwan, they asked?

Starbucks Coupon

What does a lawsuit over corporate fraud have in common with conspiracy theories about the wireless future? At the bottom of both is nothing more than a simple Starbucks coupon.

Starbucks Employment

Do you have scintillating dreams of becoming a coffee master and knowing everything there is to know about coffee and its different varieties, qualities, roasts and brewing techniques? Or do you simply need a part-time job to cover your tuition and rent? Either way, you could join the growing number of people who are seeking Starbucks employment.

Starbucks Franchise

The coffee industry is one of the most robust in the world, with the public’s ever-increasing demand for superior quality and better-grade coffee. The practice of drinking coffee is no longer simply a household morning routine; it has become a regular part of everyday work and leisure. There is thus no shortage of entrepreneurs trying to find their way into the industry through franchising opportunities.

Starbucks Recipes

Everyone from Madonna to Liam Neeson to Tiger Woods has become a Starbucks aficionado of late. But, soon they might be the only ones. While Starbucks’ price hikes may barely register a blip on their financial accounts, for the rest of us, paying an entire meal’s worth for a cup of coffee just doesn’t quite seem right. And so, the quest to find those secret Starbucks recipes is on.

Starbucks Commercials

Ask any regular Starbucks customer how many Starbucks commercials they have seen in their lifetime and you are almost guaranteed to get a response of ‘one’ or ‘none’. That is not to say that coffee drinkers are now watching less television. Rather, the lack of Starbucks commercials highlights the company’s unique advertising strategy – don’t advertise.

Starbucks Strategy

When Starbucks went public in 1992, it had only 165 stores spread throughout Seattle and its neighbouring states. Today, it has surpassed its 10,000 goal and is planning on adding another 10,000 outlets worldwide. What was the Starbucks strategy that enabled this initially West Coast yuppie fad to become a global phenomenon, placing Starbucks at 338 on the 2006 Fortune 500 List?

Starbucks Barista

You either love it or you hate it; there is no in between when you’re working as a Starbucks barista. What is there to love? The pay, for one; a Starbucks barista typically earns more than her other retail counterparts, not including the tips. Then, there are the generous employment benefits, including health care coverage, stock options, retirement savings plans, and child support. And generally, with all the free coffee you can drink and current music playing in the stores, shifts pass by relatively quickly.

The Starbucks Company appears to be in a bid to take over the world. At least, that’s what it seems like as this corporate giant edges closer and closer to its goal of having over 20,000 stores around the world in just a few more years. What is the secret to the rapid expansion of the Starbucks Company on an advertising budget that company executives readily acknowledge as a ‘joke’?

Go into any Starbucks and look for the ‘short cappuccino’ on the menu. You won’t find it. That is because this is one Starbucks drink that company executives don’t want you to buy.

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