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starbucks case Tagged Articles
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We Have Met the Enemy ...
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| There are other coffee chains. And damn fine independents. The coffee is good at Dunkin' Donuts ... and McDonald's for that matter. (My next door neighbor will go to the mat defending DD.) Still, Starbucks is sailing in pretty blue ocean to this day. So why is its stock in the tank, why did founder Howard Schultz decide last week to can the CEO and re-take the job himself? |
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Other starbucks case Related Articles
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Starbucks Recipes
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| Everyone from Madonna to Liam Neeson to Tiger Woods has become a Starbucks aficionado of late. But, soon they might be the only ones. While Starbucks’ price hikes may barely register a blip on their financial accounts, for the rest of us, paying an entire meal’s worth for a cup of coffee just doesn’t quite seem right. And so, the quest to find those secret Starbucks recipes is on. |
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Starbucks Commercials
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| Ask any regular Starbucks customer how many Starbucks commercials they have seen in their lifetime and you are almost guaranteed to get a response of ‘one’ or ‘none’. That is not to say that coffee drinkers are now watching less television. Rather, the lack of Starbucks commercials highlights the company’s unique advertising strategy – don’t advertise. |
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Starbucks Strategy
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| When Starbucks went public in 1992, it had only 165 stores spread throughout Seattle and its neighbouring states. Today, it has surpassed its 10,000 goal and is planning on adding another 10,000 outlets worldwide. What was the Starbucks strategy that enabled this initially West Coast yuppie fad to become a global phenomenon, placing Starbucks at 338 on the 2006 Fortune 500 List? |
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Lesson #3: Build a Strong Brand
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| “Starbucks represents something beyond a cup of coffee,” says Schultz. “While we are a coffee company at heart, Starbucks provides much more than the best cup of coffee – we offer a community gathering place where people come together to connect and discover new things. We are always looking for innovative ways to surprise and delight our customers.” |
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| Go into any Starbucks and look for the ‘short cappuccino’ on the menu. You won’t find it. That is because this is one Starbucks drink that company executives don’t want you to buy. |
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| Starbucks locations are busy places. With line ups that are often out the doors and new baristas constantly being trained, many Starbucks locations are filled with more than just the aroma of coffee. Instead, they are places of confusion and chaos, where anything happens and often, anything goes. |
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| Starbucks opened its first store in Seattle, Washington in 1971. Since then, the company has become so engrained in the city’s culture and identity that many have begun to refer to the city as Starbucks Seattle. Indeed, with one of the highest density per block of outlets in the world, the moniker Starbucks Seattle has some merit. |
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Where can I buy a Starbucks Franchise ? (hint, you can’t)
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| Judging by the volume of queries made in search engines and forums, many people aspire to the status of Starbucks franchisee. If you´re one of them, you´re out of luck. Almost every Starbucks outlet is a wholly company-owned and operated venture. (Exceptions are institutions at places like airports that operate through a license agreement.). Fortunately, this doesn´t mean you have to give up your dreams of owning a coffee shop franchise. A host of attractive alternatives exist in the lucrative coffee shop franchise market, many of which are giving Starbucks a run for its money |
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Ice Water Test of Starbucks Strategy, Implementation, and Tactical
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| A simple test sometimes verifies and validates what thousands of pages of strategy documents cannot. A simple request at a Starbucks, and the response in superior service, convinced me of the strategy excellence at Starbucks. |
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Fork It Over: The DOs & DON’Ts of Data Collections
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| In the digital age many of us are inundated on a daily basis with requests for
information. From mailing lists to client surveys, everybody wants to beef up their customer data. Getting customers to fork over sensitive information is no small feat, and (as with anything) some ways are better than others. Take Starbucks for example.
This year, just like last year, I received my annual Starbucks “Happy Birthday Free Drink
Card”. As we always do my wife and I searched up and down the extensive Starbucks’ menu for the priciest drink. Eventually we settled on some sort of fruit-coffee-ice cream concoction for the whopping price of $7 (CDN). We drank about half of it. So how did Starbucks even know it was my birthday and why was I entitled to a free drink? |
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