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How to Propel Your Invention, Startup or New Business with Publicity
There’s ONE thing that propels most business. What is it? Publicity-PR! It’s the one common theme that runs through the history of all great companies. Publicist Scott Lorenz says, “If you want to get your company on the radar then put PR in your plan.”
The Importance of Marketing for Fledgling Startups
Today’s investors are not interested in funding start-ups that don’t know how, where, and to whom to sell their products or services. Why are investors so concerned and why the entrepreneur should be too?

Other startup marketing Related Articles

The Top Sixteen Lies of CEOs
At the suggestion of, and with the help of, Glenn Kelman, here are more lies. These are the lies of CEOs running a companies that are beyond the startup phase. Startup phase lies you’ve read here before.
Breakeven Analysis
Breakeven analysis is a tool used to determine when a business will be able to cover all its expenses and begin to make a profit. For the startup business, it is extremely important to know your startup costs, which provide you with the information you need to generate enough sales revenue to pay the ongoing expenses related to running your business.
Passive-Aggressive Behavior Is Useless In A Startup
If you are making the move from a big company to a startup, Scott Converse has a must read post up about passive-aggressive behavior titled Corporate vs. Startup behaviors.
Learn To Avoid Ugly Baby Syndrome
Last week we talked about creating a "Startup Plan" for your new business idea. To catch you up, a Startup Plan is a detailed list of tasks and subtasks that must be completed in order to get you from the initial idea stage to opening day and beyond.
Ten Tips For a Successful Ezine
Looking for ezine startup advice? Look no further. These ten ezine startup tips will guarantee you produce a winning business newsletter.
Startups: Top 10 Funding Sources
Even in today’s stressed economy, there are multiple ways to keep your startup alive and moving forward. I find that many startup founders fixate on one or two, often at the expense of their business. Following is a prioritized larger list of sources, with some “rules of thumb” which may save you a lot of time and energy:

Five Elements of a Credible Startup Marketing Plan
It’s not uncommon for me to see a startup business plan “mission” to be the “premier brand” for their product, yet their marketing budget in the financials is trivial. This combination will almost certainly get your plan tossed by potential investors, who understand all too well the need and cost for marketing in today’s environment.
Four Stages of Startup Development
The Startup Genome project is a study of 650 startup companies in an attempt to understand why some startups suceed and others do not. The authors of the Startup Genome project aid significantly in understanding how and why startups develop and succeed or fail.
A Five Point Strategy for Job Creation
Most of the net new jobs in the last decade have come from business startup less than 5 years old. Yet, the number of startups, in 2010, was at an all time low. We present a strategy to return the startup numbers to their pre-recession highs in 2006. Entrepreneurs are key to returning unemployment to a reasonable 5%-7%.
5 Reasons Why You Need To Build A Financial Model For Your Startup
To be successful, entrepreneurs and startup founders need to have a good handle on their business. The best way to do this is to build a financial model, which will give greater insight into your company. It will also make your startup more attractive to venture capital investors, lenders, or angel investors.

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