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Matchmaking 101: Creating Sales Tools That Build Your Brand

If you’re like other entrepreneurs, you know a good logo is important to branding your company. You may already have a great logo. Now what? How can you create a variety of marketing materials that build your brand? In a word: Coordinate. All your materials should tie to one another graphically. They should convey the same look and feel, or image, and evoke a similar emotional response in your customer. When viewed side by side, your stationery, brochures, and other promotional materials should create a cohesive “family.” Of course, your materials don’t need to “match” each other completely, but some elements should remain consistent from one piece to the next:

Success Stories Boost Branding
Whether your business is local (like a home remodeler) or global (like an online specialty retailer), you can make a tremendous brand impression by telling stories-real-world stories illustrating how your business has benefited customers.

Global Branding Starts Here

Telling memorable stories about your customers’ real-world experiences can build your credibility, add moxie to your sales/marketing and luster to your brand. Stories are readily available to any business that has satisfied customers-and that means every viable business on the planet. You can adapt customer stories to a variety of business needs, for instance by tailoring their length and details to fit different venues and audiences.

What to Do, What to Avoid: DIY Logo Design Checklist What Not to Do When Designing It Yourself

Have you ever noticed how many articles there are on creating your own marketing materials? These articles concentrate on things you “should do” – like “know your audience”, and “say it with pictures.” Now, I’m not saying that’s bad. That’s great. But you should also know what NOT to do. That’s what this article is about. Specifically, it’s about what most do-it-yourselfers are TEMPTED to do but shouldn’t.

Logo Design & Your Favicon: Spotlight Your Brand Online

By now, you’re probably familiar with the term “sticky website.” The phrase refers to a site that compels visitors to “stick around.” In order to entice visitors to stick around, however, your site must first project the image that you are a credible (i.e., large) company. If potential customers don’t have this comfort factor, they are likely to bounce before they even see what you offer. There are many aspects to developing a credible, “sticky” website, but one easy and valuable way is to create a “favicon.”

Business Identity Secrets

A few years ago I owned a toy company. At the time, I heard an interesting philosophy on packaging: that you should design your toy’s package so artfully that when children opened it and touched your product, they were just a little disappointed. Maybe this sold more toys in the short run, but I can guarantee it didn’t in the long run. Because when perception trumps reality, your brand is the loser.

Niche Branding

It is a common misconception that if you’re not casting a wide net with your marketing, you’re leaving money on the table. Actually, the opposite is true. It’s more expensive and usually less profitable to sell a range of products to a wide audience. Furthermore, if your product or service is too similar to a competitor’s, price will always be an issue. When price is your only point of comparison, it’s tough to build a successful brand – especially if you are a small business. Targeting a niche market is a great way to avoid these issues. But how do you find the right niche?

The Two Worlds of Marketing
Once you have even the spark of a notion to market online, let that spark ignite thoughts of how you'll promote your site. Have the insight to know this means thinking imaginatively about two worlds.

Ignore sunk costs
The most important decision-making rule you learn in business school is still largely misunderstood.

More Mileage from Branding
Let’s say your online business-or your local business with an online presence-has some really strong customer stories. Where can you place these stories on the Internet to enhance your brand, boost credibility and support your sales and marketing? There are numerous online ways to use customer stories. You could try any or all of these:

Personal Branding Tips
A great deal of time and energy are expended to create memorable brands that add value to company marketing strategies and (in the case of public companies) pique the interest of the investment community. While company brand equity is certainly important, the significance of personal branding should not be overlooked as a key to success.

Does Brand Imitation Work?
To Copy or Not to Copy, This is the Question.vWe all know that it’s tempting to copy the competition. There is safety in conformity – a certain “comfort factor” in being similar. After all, the other company knows what it’s doing, right? Not always.

What's Your Brand Image ROI?

If you’re like millions of other small businesses, creating a professional visual image is key to your success. After all, your image - as seen on your business cards, marketing materials, packaging and website - is the first and sometimes only chance you have to introduce your company to potential customers. If your customers like what they see, you’re one big step closer to getting their business.

Don’t Just Move. Review Too.

Moving into new office space suggests something has changed for the company. As well as updating your stationery, signage, etc. now is the time to review how you market yourself. Does your logo still make you proud? Is the website effective? Have your client needs changed? Have you added new services, expanded to another region or country? These are just some of the questions that need to be addressed when moving location. Think about what you want to accomplish over the next year and evaluate your existing marketing tools against your stated goals, target audience and in light of company changes.

PR for Business Start-ups

If you are a business start-up or a potential start-up and you think PR is just for the big boys, then think again. If you are in business you have a public - in fact you have several - and you also have relationships with these publics - so, like it or not, you have public relations. It makes sense to have a plan to nurture these important relationships and create a positive story about who you are, what you do and how this benefits the people who interact with you. Do this right and they will value the relationship and they will spread the word for you - there is no better business than by recommendation.

How to use E-mail Marketing as part of your Online Marketing Strategies

Any website owners and online businessmen take advantage of the potential of e-mail marketing as part of their online marketing strategies. It is an effective medium to boost their profits, when used properly. There are many ways to use e-mail marketing. For example, an information site sends out news via e-mail marketing that a new content has been added. Some e-commerce sites may also use this method to remind customers of their carts or to send follow-up e-mail to their customers.

Motivational Tips when You Work From Home
Work from home gives enough opportunities to individuals who are looking at improving their financial situation. Especially in these times of uncertainty and bleak ideas about which direction Obamaís social security taxes are headed too. A little extra income from a profitable work from home opportunity goes a long way in securing your present as well as your future.

The Key To Internet Marketing For Online Businesses
For your online business you need to create an identity and define your brand right at the beginning. When your customers arrive on your site they should immediately be able to see what you are offering and why they should want to become engaged with you.

I've got a business idea - what's next?
One question I get asked a lot goes something like “I’ve got an idea for a business. I need to get finance from the bank, buy stationery and equipment and do some research. I’m not sure how to plan everything that I need to do.”

Steps To Starting A Canadian Home Based Business
With today's economic standing and costs relating to childcare and travel, more Canadians are looking for employment opportunities from home. Having a home-based business lets the family be together more now that you can set your own hours, cutting daily living costs you would have if you were working outside the home.

10 Steps to Launching a Green Business

Green could be the largest economic opportunity of the 21st century. We'll get a clean environment because entrepreneurs will make it happen. John Doerr 1951 -Silicon Valley Venture Capitalist In fact today, most things (authentically) “going green” are looking very promising. For example, one of the mainstream issues on everyone’s mind is energy. And of the many things being developed in the energy sector, one segment to really watch in the very short term is nanotechnology. Perhaps it’s time for you to consider ramping up your green factor? 10 Steps to Determining Your Green Product / Service

How Do I Market My Bookkeeping Business?
It's hard to know the best way to market any business. Different methods work for different business and areas. The trick is finding the right one for you that doesn't blow the budget.

Step By Step How To Start Your Own Home Business Steps 12-22
If the idea of owning your own internet, turnkey or home based business or just working from home appeals to you but you just do not know where to begin? This is an easy step by step guide to help get you started.

How to Declutter the Clutter

If you seriously want to have more time and a better quality of life, then you have to look at cleaning out all the clutter. Clutter costs you big time because... • You waste time searching for things. • Clutter occupies space. • You lose things. • Extra money is spent on stationery and office supplies which have already been bought. • Money is wasted on excess office furniture and storage to hoard the clutter. • Clutter makes you feel busy and causes unnecessary stress. You get distracted and have difficulty focusing. • Clutter affects your image. You look out of control. • You cannot prioritise or work efficiently when you can't see or find the tasks that need to be done.

9 Tips for Effective Telephone Use
Today we are busier than ever. Our systems need to work with us to make the most of our time. Telephone and Voicemail usage has increased and being able to effectively manage the tools is what this article is about. Here are 9 tips to help you make the most of this great tool.

Help Others Manage Their Daily Baragge of Email and Save Time Too

Computers have made our world a much more information rich society, but they have also created so much information that it is sometimes hard to track it all. Most executives average about 100 pieces of e-mail per day! Are you adding to that barrage? According to the National Association of Professional Organizers, e-mail has added one to two hours to each person's work schedule per day compared to 10 years ago. Here are 10 tips to use when you are the sender of e-mail to save you and the receiver time.

Make Your Logo Work For You! Five Key Ingredients to an Effective Business Logo
Your logo is your #1 sales representative. Is your logo working for you—or against you? Learn about five key ingredients to an effective business logo, and assess your logo to determine if it is communicating the best message for your business.

The PR Release Is Done - Now What?
Now that the press release is ready to go - it's time to let it do its work, but first you need to do your work. Do you know the right contact to send the release to? Are you sending it to the right address, fax, or e-mail?

EVERYONES IN SALES
So you’ve decided to start your own home-based business—congratulations! Welcome to the world of selling. “What?” you ask, “I just want to do my work. I don’t want to be in sales!” Ah, there’s the rub....

Seven Steps to Think and Act Like a CEO not an Employee
As a business owner, you should be working “on” the business, not so much “in” the business. You should be focusing on your company’s purpose, direction, strategy, structure, systems, people, goals, and accountability processes.

How To Clean Out The Clutter
This time of year, it's important to clear out the clutter and start the year with a fresh approach. I completely detoxed my own office over the break and couldn't believe how much stuff I had accumulated that I didn't need. I do my regular mini-clean-ups weekly and the major ones around 4 times a year.

Specimens Not Just for Guys in White Coats Anymore
Okay, let's assume that you're at the trademark stage: you've had comprehensive research conducted; the analysis on the research has been done; and (yay!) your name is clear. Now the next step is filing for the Federal trademark.

Getting All Your Details On Your Business Card
What information should you include on your business card? This article breaks it down into "Must-Haves", "Flaunt It If You've Got It" and "It Depends..."

Why using a virtual office assistant may be more cost effective
The cost of employing full-time administration staff is costing you more than you think. Added to their salaries, you will have to pay them holiday & sick pay; other government taxes; training costs and they will have regular “down-time”. And don’t forget the overheads associated with it - a telephone; desk & chair; insurances; software; stationery and many more expenses.

Looking Good On Paper
When you go into business on your own, your stationery has to convey that you are a professional running a professional business. Looking good on paper is not an option. It is a requirement.

Is Your Business Ready For A Logo?
You're just starting your business. Opening a bank account, getting a business license, and setting up your office are top priorities. And, of course, the question of stationery and marketing comes up. If you're starting a business, you need business cards. And probably stationery. And a website. All this means you need to design a logo immediately, right?

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