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Sales The Emergence of a Profession
Of all the major business disciplines, sales has remained the corporate stepchild, receiving scant or no attention from universities, business schools, senior executives and the financial press. However in the United States and Europe a small number of pioneering universities are offering degrees in Sales and the results are outstanding. The combination of traditional academic input combined with internships is producing a new breed of young salespeople who are financially savvy and equipped with high level selling skills.

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THE STEPCHILD OF CORPORATE ADVERTISING
Sales The Emergence of a Profession
Of all the major business disciplines, sales has remained the corporate stepchild, receiving scant or no attention from universities, business schools, senior executives and the financial press. However in the United States and Europe a small number of pioneering universities are offering degrees in Sales and the results are outstanding. The combination of traditional academic input combined with internships is producing a new breed of young salespeople who are financially savvy and equipped with high level selling skills.

Sales a Strategic Boardroom Issue
Long the corporate stepchild, sales has largely been ignored by academics and many executives. However in increasingly competitive markets and increasingly sophisticated buyers a top notch sales force is no longer a nice to have but a must have. Farsighted executives are taking an increasingly critical look at their sales forces and asking searching questions about the ROI they are receiving from this significant investment.

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