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The Wisdom of David Ogilvy
At an event in Manila sponsored by Ogilvy & Mather, I received as a gift D.O.: The unpublished papers of David Ogilvy-a selection of his writings from the files of his partners. I am a longtime fan of Ogilvy, and found it to be a sterling gift. Here are a few of the gems I unearthed:
Who’s really to blame when your employees fail to perform?
Human beings are funny. When placed in a position where they are expected to perform in a certain way – like an office – most people will do exactly what is expected and not much more. If expectations are low, they tend to do less. But when expectations are high, those same people will to rise to the occasion. Applied to today’s managers, we see this effect play out time and again in organizations large and small: A manager who expects little of his or her employees also clearly thinks little of them. As a result, employees give little in return. On the other hand, managers who expect a lot of their employees tend to treat their employees better and, in return, get better performance.

8 Tips for Successfully Handling Customer Complaints
Everyone has heard the adage, “The customer is always right.” And while there are times that this idea can really be put to the test, quality customer service is something that every business, no matter what industry, should aspire to possess. Addressing customer complaints is a key part of nailing down that sterling customer service image, and customer complaints can actually benefit your business, as it gives you a clear idea of what areas need improvement. Follow these tips to smoothly handle complaints professionally and with ease.

8 Tips for Successfully Handling Customer Complaints
Everyone has heard the adage, “The customer is always right.” And while there are times that this idea can really be put to the test, quality customer service is something that every business, no matter what industry, should aspire to possess. Addressing customer complaints is a key part of nailing down that sterling customer service image. Customer complaints can actually benefit your business, as it gives you a clear idea of what areas need improvement and provides you with direct feedback from your clients. Deftly handling customer complaints can build you a strong and loyal client base; disregarding them can result in nothing but lost sales and a poor brand image.

Other sterling Related Articles

Talespin
Book Review -- Public Relations Disasters – Inside Stories & Lessons Learnt – Gerry McCusker; Kogan Page, 22883 Quicksilver Drive, Sterling, VA 20166; 227 pages, October 2004, $29.95
8 Tips for Successfully Handling Customer Complaints
Everyone has heard the adage, “The customer is always right.” And while there are times that this idea can really be put to the test, quality customer service is something that every business, no matter what industry, should aspire to possess. Addressing customer complaints is a key part of nailing down that sterling customer service image. Customer complaints can actually benefit your business, as it gives you a clear idea of what areas need improvement and provides you with direct feedback from your clients. Deftly handling customer complaints can build you a strong and loyal client base; disregarding them can result in nothing but lost sales and a poor brand image.

How to Find a Loan for a Franchise Business Opportunity
Of the dozen difficult aspects of selecting, starting, and running a new franchise opportunity, few are as potentially paralyzing as paying for it. Most of us have learned that money doesn’t grow on trees, and the average franchisee-to-be simply doesn’t have the cold, hard resources to make a business purchase outright. Whether the goal is a Sterling Optical costing no less than $100,000 or a Baymont Inn at $1mil, the staggering line of zeroes at the end of the prices on those business opportunities is likely to make even the most seasoned businessman run to the bathroom and check his pants.
8 Tips for Successfully Handling Customer Complaints
Everyone has heard the adage, “The customer is always right.” And while there are times that this idea can really be put to the test, quality customer service is something that every business, no matter what industry, should aspire to possess. Addressing customer complaints is a key part of nailing down that sterling customer service image, and customer complaints can actually benefit your business, as it gives you a clear idea of what areas need improvement. Follow these tips to smoothly handle complaints professionally and with ease.

Unemployment is a State of Mind
A successful executive with a sterling reputation as a gifted manager is asked to leave his position. He grapples with having to "look" for a position, something he has never done. After working through the emotional process of losing a job, he reconnects with what is most important to him, and by doing so, creates a new and exciting business venture.

The Wisdom of David Ogilvy
At an event in Manila sponsored by Ogilvy & Mather, I received as a gift D.O.: The unpublished papers of David Ogilvy-a selection of his writings from the files of his partners. I am a longtime fan of Ogilvy, and found it to be a sterling gift. Here are a few of the gems I unearthed:
Will Real Estate Investing ever be the same again?
One of the ways my team has fought back is by making things happen with private money. This is, in fact, a productive way of profitably operating our REI business while boycotting the Godzilla-like banks who leave a wake of devastation everywhere they go. Private money has helped many of my students and clients to make things happen quickly and without sterling credit.
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