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Guerrilla Marketing Memes
The prehistoric man, Uba, spent all day in the rain trying to catch a fish because his family was very hungry and in dire need of food. But he was unable to grab a fish from the stream even though he occasionally got his hands on one. Frustrated and weak from hunger, he just couldn't grab any fish firmly enough because it would slither from his hands and return to the stream. Worse yet, the light rain turned to a heavy rain and Uba was forced to seek shelter in a nearby cave.

Executive Business Coaches Help You to See the Big Picture in Business and Yourself
Why the explosion of executive business coaches? Maybe it has to due with their perspective and expertise.

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The Stickiness Aptitude Test (SAT) and Ten Questions with Chip and Dan Heath
My prediction for Made to Stick: Why Some Ideas Survive and Others Die is that it will join The Tipping Point and Built to Last as a must-read for business people. The book explains why some ideas stick and some don’t--and I’ve been on both sides of this equation. A warning though: If you read this book, you’ll revamp a lot of your marketing material (as you probably should).

How Your Personality Can Grow Your Business
Afraid to let your personality shine? People want to do business with people they know, like and trust. If you're so busy hiding behind some boring, flat, but oh-so-politically-correct Web site, how will they ever figure out if they like you enough to do business with you? And, even more importantly, will they stick around long enough to get to know you.

Now You Can Really Motivate Your Staff To Go The Extra Mile
25% of your staff do not know what is expected of them, while at work. Are you shocked at that figure - 25%. I was, so I did something about it. Read the tips and techniques I used to reduce that figure.

Stick to Your Guns and Understand That Failure is Natural
Stick to your guns. Outside advice should be welcomed but the vision should come from the entrepreneur and you should stick to your guns. Just because nobody has done it before doesn’t mean that you can’t; I urge entrepreneurs to maintain their vision, and the payoff will come.

When to say no to a deal. If you want grow say no!
Wait, before you say, "I did this really small job and it lead to a bigger one, so I never turn down a deal." If you want to think that way, it's OK, but if you want to get to the next level, you need to think differently. I have a very successful client in Hollywood that I work with, he hired me to help him make the jump to the elite level of 8 figure deals. I told him the same thing I'm telling you, say, "No to 80%." He was so challenged by this until I explained to him that the deals he was getting now were the ones turned down by the elite level 8 figure guys. If you want 8 figure deals you have think like an 8 figure guy and NOT take 6 figure deals.

Making Sales Stick; A Simple Strategy Guaranteed to Increase Your Success
One of the greatest concerns for those who do sell online is how to make sales stick and minimize refunds. Selling someone a product or service is one thing. Making it stick is something else.

Leadership Theories - What Does it Take to Be an Effective Leader?
There are more leadership theories than you can shake a stick at. Theories have evolved from "Great Man" and "Trait" theories to "Transformational" leadership - each with a different set of dynamics, contexts and focus. Here is an overview of leadership theories - but first here are 2 quick questions for you: (1) see if you can spot which applies to Genghis Khan and which applies to Mother Theresa; and (2) try to figure out which of these theories best describes the style you feel would be most appropriate for leading your change initiative...

Assembling Your Web Video Marketing Assets
Now that just about everybody is a believer in Web video, it's time to figure out just how to use it effectively as a marketing communication tool. Oh sure, there are a few diehard holdouts filling their sites with thousands of words of densely congealed text in a vain attempt to attract 'Mr. GoodSearch;' and let's all encourage them to continue, especially our competitors, because as they stick to yesterday's marketing tactics, we can capture market share by communicating using techniques that actually lead to more audience engagement, more memory retention, and more sales leads.

Enrolling Clients at Live Events
Is it time for you to consider cashing in on your Mojo? Having a live event is the #1 way I see entrepreneurs leap from hovering around the six-figure mark to a multi-six- or seven-figure business.

Critical Advice To Maximize Your Personal Development
Sometimes it is much too complicated to figure out what you want to do with the rest of your life. If you are baffled by that you should try mapping out what you want to do with the next five years. That should be much less taxing to figure out.

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