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The Stickiness Aptitude Test (SAT) and Ten Questions with Chip and Dan Heath
My prediction for Made to Stick: Why Some Ideas Survive and Others Die is that it will join The Tipping Point and Built to Last as a must-read for business people. The book explains why some ideas stick and some don’t--and I’ve been on both sides of this equation. A warning though: If you read this book, you’ll revamp a lot of your marketing material (as you probably should).

Other stickiness aptitude test Related Articles

How Many Words Should Your Webpage Have?
One of the most pervasive myths is that you should write short copy, because people won’t read long copy. In test after test this has been proven wrong and yet the myth prevails.

Nature vs Nurture
Thedrum beat continues over the remarks Lawrence H. Summers, president of Harvard University, made at a conference in January. Simply put, he questioned women’s aptitude for science and math compared to that of men’s. In fairness, he also spoke aboutdiscrimination and thedifferences in socialization of the sexes but it is his question of aptitude that keeps the subject alive anddebated.
How to Scientifically Increase Your Conversion Rate
Learn how to test and what to test, to drastically improve your website and increase your sales.
Do You Have What It Takes To Become An Entrepreneur
Believe it or don't, I just flunked another test for "entrepreneurial" traits! From my test score, it appears I am probably better adapted to washing dishes than running a business. Then again, according to the governing laws of aerodynamics, Bumble Bees can't fly either. Let me tell you a TRUE STORY about those tests.
Flying High: How Kelleher Took Southwest to the Top
“I took an aptitude test in college, and it said there were three things I’d be fairly decent at,” says Kelleher, “being a journalist, an editor, or a lawyer.” Nobody – not the other airlines, not the financial community, not even his own aptitude test – believed Kelleher had what it took to start a successful company. So how did this man who was so destined to be a lawyer defy fate and become one of the most successful CEOs of his time?

Attitude is Everything in Sales
Well perhaps not quite everything, however attitude in my opinion counts for a lot more than “been there and done it” does. Give me someone with the right attitude and aptitude for the job and experience is often a bonus – the icing on the cake, rather than a prerequisite.

Back to Basics
Wouldn’t it be great if you could simply take a test proving what you know and that customers would then flock to you based on your test results?
Knowing Is Better Than Guessing
Article Highlights * You don’t need to test more than 5 people at a time. * Test early and often. * Focus on specific flows.

Using Employment Tests
On today’s market, there are hundreds of extremely well-developed employment tests. However, many widely distributed and highly marketed tests do not meet generally accepted standards for test development and validation. Organizations considering the use of employment tests should carefully consider how the test was developed, the extent to which a test yields stable and consistent results, the relationship between test scores and sales success, and the non-discriminatory nature of the test.
Zombies or Talking Heads: Matching the Message to the Trainee
Elearning is a subset of marketing communications, and requires the same discipline of matching target consumer behavior with the message to increase adoption rates. So, just like an advertising campaign, before launching an elearning program, know your target demographics and their preferences to determine your best thematic approach to assure the stickiness of your message: zombies, talking heads, or an interactive approach.

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